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Rachel Sparrow (Footwear Designer and...
Freelance Design and Brand Management
Civitanova Marche MC, Italy
Professional tailored design and brand management service, ladies footwear and handbags. Covering Design – CAD presentation, trend indications and final product.
Working directly with factories, in Europe and Asia, resourced to cater for both aesthetic and price requirements according to brief.
Exclusive design house for CINQUE.de, COMMA.de, creator of non branded footwear BLUSH and POI. Working on "fashion" injection projects, and conceptual artwork.
Concept Design 2
Concept Design 1
Concept Designs 3
RACHEL D SPARROW
SPARROW PMS LTD
UK address - 67, Markfield Rd, Leicester, LE6 0LT
tel: 00 39 347 0900189
Sparrow Product Management Systems Ltd – company profile
Sparrow PMS Ltd was founded in 2005. It consolidates the deep industry experience and specific skills of Rachel Sparrow, adding administrative and CAD functions to provide a complete and flexible product management service. While Sparrow PMS is a thoroughly British company its studio is sited in Italy, at the heart of the high-end fashion footwear industry. The combination of organisational solidity, professional integrity and fresh design flair that this structure fosters, enables our team to serve clients optimally whatever markets they serve and manufacturing locations they utilise. We currently operate in Italy, India, Portugal and Spain. Sparrow PMS personnel are fluent in English, Italian and Spanish.
The Sparrow PMS service offer is a full design and brand management service for ladies’ footwear and handbags. What we do is packaged and tailored according to individual clients’ requirements. We nurture established relationships which allow us to work directly and effectively with factories that are optimally resourced to deliver according to brief. We can also commission well-established agencies which can offer a complete service through to final production and delivery. Equally, we can integrate our service with existing manufacture structures. The services we can provide include: design (including line drawing and CAD), presentation, trend prediction, trend inspection and final product. We also offer training/mentoring of key staff in client organisations. The strictest client confidentiality is a core component of our modus operandi.
Currently, Sparrow PMS is the exclusive design house for CINQUE.de and COMMA.de, creating branded footwear and handbags. MISSIMA for Shoesissima an exclusive on-line store for fashionable girls and women with shoe sizes 7-11. It also developed non-branded footwear and handbags for Blush, Poi and senzaNOME, for inclusion in high-street collections in the UK, Germany, Holland and Spain.
SERVICE OFFER IN BRIEF
DESIGN BRAND MANAGEMENT
Concept Design Presentation Account Management
Trend Research Project Management
CAD Presentation Client Services
Proto Design Presentaion Training/Mentoring
Rachel Sparrow – Career profile
2005 – present
Sparrow PMS Ltd, proprietor
Freelance design and brand management for clients including CINQUE.de, COMMA.de, Natalie Cole, MISSIMA and senzaNOME.
CINQUE – High fashion ladies collection based in Germany, selling throughout the EU and opening world markets (www.cinque.de).
COMMA – Mid fashion brand offering fashion for price (www.comma-fashion.de).
MISSIMA - exclusive on-line store for fashionable women with shoe sizes 7-11 (www.shoesissima.com)
Natalie Cole – concept celebrity collection for personal launch.
senzaNOME – Private label collection specifically detailed to address the needs of the UK high street. Selling to Kurt Geiger, All Saints, Asos etc.
Design, building and management of all aspects of footwear collections from concept to final sample. Working with factories to produce samples designed specifically to each clients’ individual brief and needs.
2005 – 2010
Trading Post srl, Civitanova Marche, Italy, freelance contractor
Brand Management for all aspects of the ESPRIT footwear brand on behalf of Trading Post srl from Concept to Production.
Contracted to create POI. A private label collection, sold to the UK high street (KG, ASOS, River Island, Top Shop etc). manufactured in India.
1998 – 2003
Sparrow Design Ltd, Elche, Spain, proprietor
Freelance Design and Brand management for clients including Diesel footwear (GBMI), Ted Baker, Nicole Miller and Richard Tyler
Diesel - Working within the design team based in California and Italy. From concept to finished product
Ted Baker – Working directly with the Ted Baker team, designing and guiding it to launch of its the first ever collection.
Nicole Miller and Richard Tyler - Working within the design team based in Italy and following up all collections from concept to finished product
1992 – 1998
Design Network sl, Elche, Spain, brand development
Brand development for all aspects of the NEXT and Kenneth Cole footwear brands.
1986 – 1992
Next plc, Leicester, UK. Senior Footwear Technician
Training in footwear technology (Technical Design). Working with the design team, guiding them and ensuring all concepts had a practical application. Working closely with the factories on all aspects of quality including technical, manufacture and fit.
Full references can be provided on request