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  • Rachel Sparrow (Footwear Designer and...

    Freelance Design and Brand Management

    Civitanova Marche MC, Italy

Professional tailored design and brand management service, ladies footwear and handbags. Covering Design – CAD presentation, trend indications and final product. Working directly with factories, in Europe and Asia, resourced to cater for both aesthetic and price requirements according to brief. sparrow.pms@googlemail.com

Work Samples

  • Concept Design 2

  • Concept Design 1

  • Concept Designs 3

Work History

RACHEL D SPARROW SPARROW PMS LTD tel: 00 39 347 0900189 Sparrow Product Management Systems Ltd – company profile Sparrow PMS Ltd was founded in 2005. It consolidates the deep industry experience and specific skills of Rachel Sparrow, adding administrative and CAD functions to provide a complete and flexible product management service. While Sparrow PMS is a thoroughly British company its studio is sited in Italy, at the heart of the high-end fashion footwear industry. The combination of organisational solidity, professional integrity and fresh design flair that this structure fosters, enables our team to serve clients optimally whatever markets they serve and manufacturing locations they utilise. We currently operate in Italy, India, Portugal and Spain. Sparrow PMS personnel are fluent in English, Italian and Spanish. The Sparrow PMS service offer is a full design and brand management service for ladies’ footwear and handbags. What we do is packaged and tailored according to individual clients’ requirements. We nurture established relationships which allow us to work directly and effectively with factories that are optimally resourced to deliver according to brief. We can also commission well-established agencies which can offer a complete service through to final production and delivery. Equally, we can integrate our service with existing manufacture structures. The services we can provide include: design (including line drawing and CAD), presentation, trend prediction, trend inspection and final product. We also offer training/mentoring of key staff in client organisations. The strictest client confidentiality is a core component of our modus operandi. SERVICE OFFER IN BRIEF DESIGN BRAND MANAGEMENT Concept Design Presentation Account Management Trend Research Project Management CAD Presentation Client Services Proto Design Presentaion Training/Mentoring Material Research Rachel Sparrow – Career profile 2005 – present Sparrow PMS Ltd, proprietor Freelance design and brand management for clients including CINQUE.de, COMMA.de, Natalie Cole, senzaNOME and Desirèe Lupi/ALPACINO srl. CINQUE – High fashion ladies collection based in Germany, selling throughout the EU and opening world markets (www.cinque.de). - product Footwear and Handbags. COMMA – Mid fashion brand offering fashion for price (www.comma-fashion.de). - product Footwear. Natalie Cole – concept celebrity collection for personal launch – product Footwear. senzaNOME – Private label collection specifically detailed to address the needs of the UK high street. Selling to Kurt Geiger, All Saints, Asos etc. - product Footwear. Design, building and management of all aspects of footwear collections from concept to final sample. Working with factories to produce samples designed specifically to each clients’ individual brief and needs. ALPACINO srl – Morrovalle, Italy – Brand Management René Lezard (www.rene-lezard.com) - product Handbags. 2005 – 2010 Trading Post srl, Civitanova Marche, Italy, freelance contractor. Brand Management for all aspects of the ESPRIT footwear brand on behalf of Trading Post srl from Concept to Production. Contracted to create POI. A private label footwear collection, sold to the UK high street (KG, ASOS, River Island, Top Shop etc). manufactured in India. 1998 – 2003 Sparrow Design Ltd, Elche, Spain, proprietor. Freelance Design and Brand management for clients including Diesel footwear (GBMI) and Ted Baker. Diesel - Working within the design team based in California and Italy. Ted Baker – Working directly with the Ted Baker team, designing and guiding it to launch of its first ever footwear collection. 1992 – 1998 Design Network sl, Elche, Spain, brand development Brand development for all aspects of the NEXT and Kenneth Cole footwear brands on behalf of Design Network sl. 1986 – 1992 Next plc, Leicester, UK. Senior Footwear Technician Training in footwear technology (Technical Design). Working with the design team, guiding them and ensuring all concepts had a practical application. Working closely with the factories on all aspects of quality including technical, manufacture and fit. REFERENCES Full references can be provided on request