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With Consumer insights the team identified that throughout the usage of sex toys major complaints are related with the application of Lubricant Gels. The fact that is difficult to use and the unpleasant smell usually makes the whole experience less pleasurable. Realizing a complete disconnection between product and experience, Cupidou came up with the idea of integrating fragrance lubricants in capsules witch they called “Cupids” that could be attached in a unique pleasure device.
The final solution is a modern and friendly vibrator device with a iconic shape that makes easy to recognize the brand and its accessories. The shape provides ergonomic benefits when using the vibrator and also makes it easy to attach one of the different covers provided. The Cupids are attached at the top of the base and then the lubricant is released by a aperture on the top of each cover.
