Stacey Shipman

Clients include: Dare2Aspire, Author/Blogger Kendra Stamy, Aneva's Blankets & Quilts, Green Clippings Lawn Care, Brookmeade Healthcare, Community Bankers Association of Georgia, the Atlanta Arts Festival, Residential Pest Management, Littlelightstudio.net

• Major accomplishment: developed a comprehensive marketing strategy for regular email blasts, frequent social media posts, and advertising for the company.
• Created & designed all marketing collateral, including a thorough e-book detailing all company offerings and consultant bios.
• Created and maintained social media profiles, including LinkedIn, Twitter, and Facebook.
• Designed trade show booth for events, including a background, pop up sign, bean bag toss game for entertainment, and logo tablecloth.
• Maintained and updated SalesForce database, including import of data from a variety of data sources, and editing page layout for easier use of CRM.
• Pulled regular reports from SalesForce to keep upper management informed of Sales department's successes and connections.
• Implemented Search Engine Optimization (SEO) to company website dramatically increasing Google Analytic statistics and page rankings.
• Managed and created email blasts both internally and externally on several platforms, including ConstantContact, iContact, and MailChimp.
• Managed Google Adwords and LinkedIn ads for advertising company with multiple campaigns.
• Assisted with planning and organizing company meetings, gatherings, and charitable activities.
• Created Brookmeade CARES campaign, branding company values and providing a definitive mission statement regarding giving back to the community.
• Implemented cohesive branding throughout the company, unifying the logo, colors, fonts, language, etc., used by all employees.
• Provided support to all other departments as needed.

• Major accomplishment: successfully increased visibility and traffic for 30 retail tax offices within two districts in the Greater Atlanta area
• Supported the Regional Marketing Manager, District Managers (2), and Office Leaders with executing a local marketing plan at the office level.
• Identified and built relationships at local schools, universities, apartment complexes, and businesses to enhance partnership and networking opportunities for each office.
• Provided guidance and marketing advice to Tax Pros seeking to enhance their personal brand and increase customer base.

• Major accomplishment: overhauled both the design and creation/editing process for marketing educational classes, drastically increasing efficiency (internally) and receiving positive feedback from customers on the user-friendly and modernized design
• Supervised production and quality of all marketing and sales materials for the Association’s educational opportunities, conventions, group meetings, products and services
• Promoted Association events through use of email, fax, web, telephone, and print
• Managed departmental budget, third party vendors, and 1-2 direct employees
• Served as direct liaison for media contacts and members regarding all public relations and marketing issues
• Wrote and edited press releases, newsletter, brochures, etc.
• Maintained & updated company website on a regular basis

• Major accomplishment: Created, planned, and executed special events for both theme parks involving a variety of vendors and sponsorships, such as the US10K, World's Largest Truck Convoy, Atlanta Duck Derby 2008, other charity events, and frequent radio remote promotions
• Effectively generated leads for large-scale events and ticket sales for the Sales Department, such as large family reunions, marching band competitions, cheerleading, competitions, etc.
• Created park informational brochures, coupons, and other in-house marketing materials for distribution in immediate local area

• Data Entry includes billing, order entry, and other paperwork
• Answer phones and provide customer service and support
• Manage daily office tasks for small business office