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Carry On Baby Carrier
Project Goals: Design a baby carrier for Infantino that makes it easier for parents to be out and about with baby by reducing the number of bags they have to carry. The design should offer storage and appeal to the growing audience of dads.
Result: Carry On is a unique carrier with more pockets than any other baby carrier. The design also makes the wearing experience safer because it allows mom or dad to fit the carrier to themselves before placing baby. It is currently selling above expectations.
Role: Project lead, developed original concept mockup, tested samples, and provided direction for next steps.
