Project Goals:When Webb deVlam was hired to help, Olay was thought of as a brand for older women. To maintain relevancy, the brand needed to be more distinctive and appeal to younger women. The designs would be shared globally, which presented unique challenges. Olay has many different boutiques, or product lines, and the new design needed to make it easy to shop these offerings.
Result: Olay has maintained its strong identity, but now stands out as renewed and fresh. The two designs separate Olay’s boutiques into tiers, and have at least one piece that can be colored differently for each boutique, making it easy to tell them apart, yet creating a unified brand look. This is particularly important in China and Korea, where the packaging sits out of the box and on display.
Role: Project manager, designer, and CAD developer for Webb deVlam. Traveled to China, Korea, and the UK to meet with suppliers and attend consumer research.
