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Red Bull Racing : Project Neon
For the 13th race season of Red Bull Racing, we decided to play on the ambiguity of the number '13'...I designed and commissioned a neon sign featuring the car logo complete with flashing 'un' lucky for some' script. These flouro colours co-ordinate with the race car paint and new race suits. These were carried over into the creative visual themes for the car and driver portraits for printed collateral.
