Freelance: social media strategist • writer • photographer • designer • event coordinator • brand ambassador Email: stephanie.slab@gmail.com

Work Samples

  • Graduation Photography

  • Big 12 Conference Design Internship

  • Writing/Video Blogging

Work History

Qualifications • Versatile range of communication skills: copy, editorial and PR writing, graphic design for print and web, digital photography, basic video shooting/editing and social media implementation • Software proficiencies: Adobe Photoshop, Adobe InDesign, Microsoft Office, iMovie, working knowledge of Adobe Illustrator • Creative thinker with strong understanding of communication strategy and target marketing • Skilled in leadership, management and group tasks • Organized, problem solving, self-starting individual • Highly motivated with positive attitude and strong work ethic Experience Marketing Director Tutor Doctor of Eastern Collin County TX (October 2014 - Present) • Responsible for implementation of SEO and social media strategy • Coordinator of grass roots efforts • Graphic designer • Event photographer • Brand ambassador Teaching Assistant, Integrated Communications Management UT Austin Department of Advertising (January 2014 - May 2014) • Re-wrote the copy and headlines of 26 editorial stories for the launch of TexasMediaStories.com • Performed “first grade sort” for all assignments and provided students and professor with feedback • Held 20 office hours a week to mentor students in two ICM classes and one digital media class • Correspondence with students via email as various situations arose throughout the semester Advertising, Communications and Writing Tutor UT Athletics (September 2012 - December 2013) • Hosted test review sessions with up to 30 students • Performed one-on-one tutoring for students in areas of advertising, speech communication and writing • Acted as a positive role model, motivational source and intermediate between students and academic counselors Communications Executive Intern Texas Student Media (Advertising department for UT newspaper, magazine, yearbook, TV and radio station) (May 2013 - August 2013) • Responsible for composing TSM press releases • Used AdSpace software to enter media scheduling information • Intermediate contact between the creative and sales departments • Planned and sold $11,000 worth of TSM media products statewide • Acted as a promotional spokesperson at six freshman orientation events • Developed design concepts for various branding and promotional efforts After School Site Director/ Summer Camp Director YMCA of Metropolitan Dallas (February 2012 - August 2012) • Managed five counselors daily • Designed weekly newsletter for parents • Supervised approximately 50 children daily • Instructed Y curriculum and provided homework tutoring as well as exercise rotations • Responsible for all YMCA childcare licensing procedures, policies, paperwork and trainings SFA 101 Student Instructor SFA 101 (August 2011 - December 2011) • Co-instruct with a professor a class of about 25 twice weekly • Create lesson plans and lead class when professor is unable to • Be a secure contact, positive role model and peer counselor for freshman Design Intern Big 12 Conference (June 2011 - August 2011) • Designed over 100 graphics for Big12Sports.com that gets over a million views per week • Assisted transcribers during press conferences at the 2011 Big 12 Conference Football Media Days • Designed the 2011 Big 12 Conference Football Media Days credential worn by over 450 media representatives • Designed the 2011 Big 12 Conference Football schedule and other media information distributed at media days Sports Editor The Pine Log (SFA Newspaper) (September 2010 - December 2011) • Copy editor • Headline and photo caption writer • Journalist for bi-weekly publication • Provided creative direction for photographers • Responsible for layout of sports page twice weekly Promotions Supervisor SFA Student Recreation Center (August 2009 - November 2011) • Event photographer • Social media coordinator • Advertisement/graphics designer • Bi-weekly blogger (sfasucampusrec.blogspot.com) • Maintained all facility indoor public displays • Aided in hiring process and new employee training Art Immersion Day Camp Site Director Coppell Family YMCA (May 2009 -- August 2009) • Field trip coordinator • Designed and taught daily fine art curriculum • Supervised approximately 15 children and five counselors • Responsible for ensuring proper documentation of all paper work including incident/accident reports, counselor evaluations, etc. Student Manager SFA Men’s Basketball (September 2007 - March 2010) • Uniform management • Clock and time management during practice six days a week • Scorekeeper and statistician during four -hour practices six days a week • Prepared for recruit visits by decorating the locker room and hotel rooms Recognition & Affiliation • February 2014- Founder & President, Texas Sports Comm Group • May 2011- SFA Campus Recreation Promotions Employee of the Year • April 2011-NSAC Special Judges Award for Creativity and Innovation in a Presentation • January 2011- Member, SFA AdHoc (student advertising club registered with AAF) • April 2011- TIPA Third Place Newspaper Sports Page Design • April 2011- TIPA Second Place Newspaper Picture Story • October 2010- Pine Logger of the Month (university newspaper award) Professional Conferences & Presentations • February 2014- “Integrated Public Relations” lecture for two UT communication management classes • April 2013- AARP campaign proposal for Sanders\Wingo Advertising Agency- Austin, TX • March 2013- “Hot Topic” creative presentation for McGarrah-Jessee Brand Development Agency- Austin, TX • February 2013- Dude Wipes campaign proposal for Razorfish Digital Advertising Agency- Austin, TX • February 2013- Campaign proposal for Embellish Boutique- Austin, TX • December 2012- Campaign proposal for the Texas Department of Transportation- Austin, TX • December 2012- Microsoft research findings video chat presentation for Starcom consumer insights company • April 2011- Texas Intercollegiate Press Association (TIPA)- Fort Worth, TX • April 2011- National Student Advertising Competition (NASC)- Oklahoma City, OK • January 2010- National Intramural-Recreation Sports Association Lead On Conference (NIRSA)- San Marcos, TX

Education

  • The University of Texas at Austin

    • M.A. Advertising and Public Relations
    • 2012 - 2014
  • Stephen F. Austin State University

    • B.A. Journalism and Fine Arts
    • 2007 - 2011

Specialties

Affiliations

Founder and president, Texas Sports Communication Group (UT Austin)

Awards

• May 2011- SFA Campus Recreation Promotions Employee of the Year • April 2011-NSAC Special Judges Award for Creativity and Innovation in a Presentation • April 2011- TIPA Third Place Newspaper Sports Page Design • April 2011- TIPA Second Place Newspaper Picture Story • October 2010- Pine Logger of the Month

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