Coroflot

Description

Brand and campaign development for a global hotel loyalty program

modus:
- vivendi, personal lifestyle, way of life
- operandi, personal way of working
- your modus, your manner

creative approach:
- emphasize the person in personal and show how program members are engaged with the program.
- modus is a manner for living and operating, so this concept embraces that active nature and person interaction.
- creates dialogue and focuses on human connection