Stephan Faerber
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About
Everyday is an adventure in design.
As a Design Director, I believe in telling stories – in engaging, entertaining and highly relevant stories. Stories that build brands, increase sales, build loyalty or simply engage an audience. By the way, the graphic timeline on my resumé tells a story too. It roughly outlines what happened in the last 26 years, since I arrived in Minneapolis from Germany.
Telling a better, more relevant story is what leads to creative that connects.
I’ve crafted concepts and designs for consumers (B2C), employees (employee engagement, sales incentives, channel incentives) and attendees (conferences and travel incentives).
As a great team player I can contribute to the big idea and then see it through to execution no matter the medium. As a working Design Director, I provide insight and direction to creative teams as well as contributing conceptual work and design. That’s just a fancy way to say I do whatever needs to be done.
Holding creative leadership positions in the last 16 years has also honed my presentation skills, plus I developed strong client and account service relationships. -
Education
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Diplom/BFA Communication DesignFH Hildesheim/Holzminden1986 - 1990
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Experience
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Design DirectorMinneapolis, MNDec 2013 - Apr 2019 (5 years 4 months)Providing creative design leadership,
in producing bold experience-based
creative to drive attendee engagement
at live events like corporate conferences,
product launches, brand summits,
incentive trips or corporate meetings.
Including identity and event branding,
print and digital media, spatial design
and venue branding that engages
audiences in live event spaces and
remains focused on the event’s mission
and long-range objectives.
Creating communication rollouts that
will inspire, excite and motivate attendees
prior to the event.
On-site creative that delivers impactful
impressions, inside and outside the
ballrooms to amplify the brand message
and create more meaningful connections.
Direct, lead and manage
Art Directors and Designers.
Extensive client interactions, presentations
and creative team management.
Clients: Actelion Pharma, Firestone,
Genentech Pharma, H&R Block, Halls,
Kemper Museum of Contemporary Art,
Kevin Murphy Beauty Products, Motel 6,
Robert Half, Roche Pharma, Sprint,
Verizon, Voya, Wilbur-Ellis, Xerox -
Creative DirectorAIMIAAug 2006 - Dec 2012 (6 years 4 months)Responsible for creative leadership,
interpreting client objectives, providing
concept and strategy solutions on global
brands like Carlson Hotels Worldwide
(Radisson, SAS, Park Plaza, Park Inn,
Country Inns & Suites).
Creating brand identities, brand
standards, interactive designs, corporate
websites, microsites, emails, banners,
direct response, packaging,
environmental displays and
point-of-sale, B2B and B2C campaigns
and brand or event promotions.
Clients: ADT, Allsteel, AT&T,
Carlson Hotels (Radisson, Country
Inns & Suites, Park Inn, Park Plaza),
Century Link, Citrix, Heineken,
Home Depot, Mazda, Microsoft,
Miller, Morgan Stanley, Oracle,
Pfizer, Piper Jaffray, Rollerblade,
Sprint, Sun Microsystems, Visa. -
Design DirectorCarlson Marketing GroupMinneapolis, MNAug 1996 - Aug 2006 (10 years)Lead designer, responsible for
providing innovative design and
creative concept solutions for B2B
campaigns in particular, channel,
employee, sales performance and
events marketing as well as branding.
Handling the creative development
and quality management of direct
marketing programs encompassing
print and multi media including all
aspects of collateral, packaging, web
sites, animated e-mails, logo and
identity development and direct mail.
Direct, lead and advise Art Directors and
Designers. Extensive client interaction,
presentations and creative management.
Clients: Apple, Ansul, ADT, Andersen
Windows, Charles Schwab, CBRichard
Ellis, GE, Heineken, Macromedia,
Merck, Miller Beer, Pfizer, Sun
Microsystems, Union Pacific Railroad. -
Art DirectorINITIOMinneapolis, MNSep 1992 - Aug 1996 (3 years 11 months)Handling design and production on
active lifestyle brands.
Responsible for design and production
of corporate identity systems, catalogs,
brochures, annual reports, sales kits,
posters, point-of-purchase displays,
packaging, direct mail and other
related materials.
Clients: Rollerblade, Sled Dogs,
Harley Davidson, Musicland,
Schell Beer, Target, Time Warner -
DesignerAhlbrecht AdvertisingHannover, GermanyJul 1990 - Jun 1992 (1 year 11 months)Creation of ads, brochures, catalogs,
direct mail, B2B material for industrial
and high technology clients.
Clients: ITT Flygt, Storch painter
supply, Sitron and Paper Union
Hamburg. -
Junior DesignerFinkel Creative ConceptsHannover, GermanyJun 1988 - Jun 1990 (2 years)Design and production of WMF’s
(WMF = Germany’s largest
silverware & utensils manufacturer)
total re-branding initiative.
Development of brand identity
systems & guide manuals as well as
packaging concepts and standards.
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Awards
AIGA Sustainable Design Award 2013
ACE 1997, 2001
ADFED, THE SHOW 2008, 2010
COMMUNICATOR 2008
ECHO 1996,1997,1998, 2000, 2003
GRAPHIS published in 1999, 2008
HERMES 2008
HOW DESIGN 1998, 1999, 2000, 2008
IAC Internet Advertising 2009, 2010, 2011
LOGO LOUNGE published 2009, 2010
NEENAH Design Award 1997
PRINT 2007 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@stephanfaerber, member since 2008
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