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Graphic + Industrial Designer
I have degrees in both Graphic & Industrial Design, and an interest in Psychology, providing me with a diverse skill set and a solid understanding of user experience. I am interested in pursuing a variety of high-end design projects (print, UX & interface, illustration, branding, exhibit, packaging, etc) : preferably working in the areas of technology, science, education, & healthcare. Due to my diverse skill-set, I have worked in various areas of the design industry; for individuals, businesses, and other design firms. I also have some knowledge of the healthcare industry, which can be applied to various areas of design. Primary Skills & Services : Branding, Typography, Graphic Design, User Experience, Interface Design, Illustration & Infographics, Packaging, Digital Photography, Industrial Design, Technical Writing Primary Software : Adobe Creative Suite / Creative Cloud, including Illustrator, Photoshop, Indesign, Acrobat, Dreamweaver, & Flash. HTML+CSS, Sketchup, iMovie, Office, Mac osX 10.5-10.9
Freelance Graphic Designer | Independent Contracts 2010-Present
I have worked independently for individuals, businesses, organizations, and other design firms. Due to my diverse skill-set, I have had the opportunity to work in various areas of the design industry. Client work included: logos, brandings, packaging concepts, print marketing materials, web design, user experience, page layouts for editorial, etc.
Visual / Experience Designer | Geoffrey King Associates 2015 - 2017
Geoffrey King Associates is a small business focusing on the development of a new e-commerce platform. From 2015-2017, I contributed to various aspects of the project, 1. Future visual design concepts in Photoshop and Illustrator; 2. Future business planning, marketing concepts, and research; 3. Front end visual theme development (Bootstrap, html, css.) 4. Consulting on current stage of development with usability analysis, testing & feedback, flow visualizations, scenarios, and personas. *Details PDF available upon request.
Contract Graphic Designer | First Class Flyer 2013-2014
First Class Flyer / Bennett Reports is an exclusive publication on the airline industry, striving to maintain a high-end print look, despite their transition from print to digital. I was hired to help revitalize the identity, and re-design past articles into a new high-end minimalist look; each as a custom designed PDF. My UX/UI skills broadened my role, to assisting with preliminary design concepts for the web-based magazine/article database. In Illustrator, I created visual design concepts for web-based articles, main site page layouts; minimalist UI elements, charts, infographics, UX concepts for searching and filtering in the article database, etc. *Details PDF available upon request.
Informatics Studio is a web & print firm serving non profit and government organizations. I worked independently under art direction on various size projects and was responsible for smaller visual print projects, & corresponding with the client. Types of projects included: visual designs for web and flash presentations, print and branding, photo editing & re-touching, marketing graphics for local non-profits, web information architecture, wireframing, functionality prototyping, research and content planning.
Packaging & presentation renderings for a new toy line: package graphics for 3 brand looks, renderings & retail display “plan-o-gram” for proposal to a global distributor; pre-production press-ready die-line mechanicals. Comprehensive branding for a corporate startup & product launch : business cards, stationary, pocket folder, brochure, product information sheets, corporate identity manual (all from concept to press). Visual design concept for e-commerce site, implemented by an external vendor. Apparel concepts and marketing collateral for a notable sports team.
*see details above
After completing my degrees at RIT, I continued my academic training through free online courses posted by professors from various top universities. Most often, these recordings were of full-semester live courses in university classrooms. They were as beneficial to me as any lecture course taken in person, and have helped synthesize my knowledge of design. Core topics learned were : Visual Perception & Gestalt; Memory, Learning & Attention; Basic Cognitive Processes; Creativity & Innovation; Academic Research Methods.
Lynda.com publishes video training courses in all areas of design and software training, as well as development, business, finance, and new technology. I am a long-term subscriber, and watch new courses frequently to broaden my technical skills, and also review old courses to maintain fluency in industry-standard software.
My Bachelors degree in Industrial Design included both traditional consumer product design (usability prototyping, material and form aesthetics, manufacturing, etc); as well as new directions for the industry, such as multidisciplinary innovation, design thinking for systems & service design, and conceptualization of future consumer experiences.
Supplementing my BFA with an Associates in Graphic Design gave me a unique perspective and a well-rounded approach to my work. I was formally trained in graphic aesthetics, minimalist typography, gestalt theory, and conceptual illustration. I also chose to pursue advanced courses involving: complex data visualization, exhibit & signage systems, and interface design.