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Let’s face it. The cat litter experience isn’t the greatest.

Under the code-name “Project Slick” the Tidy Cats brand team assembled a multi-disciplinary team to tackle this issue. Using a design-led approach by building empathy with current users, the result was an amazingly simple re-design of the traditional jug packaging, adding a second handle to the back of the jug, making it easier to carry, pour, and solving an everyday user need.

The introduction to the market in 2012 was met with high-praise from consumers and positive market figures, showing that understanding core users and making even the most trivial of experiences better, can achieve great results.

Currently selling in the USA.

www.tidycats.com
H Favorite qView Full Size
Let’s face it. The cat litter experience isn’t the greatest.

Under the code-name “Project Slick” the Tidy Cats brand team assembled a multi-disciplinary team to tackle this issue. Using a design-led approach by building empathy with current users, the result was an amazingly simple re-design of the traditional jug packaging, adding a second handle to the back of the jug, making it easier to carry, pour, and solving an everyday user need.

The introduction to the market in 2012 was met with high-praise from consumers and positive market figures, showing that understanding core users and making even the most trivial of experiences better, can achieve great results.

Currently selling in the USA.

www.tidycats.com
H Favorite qView Full Size
Let’s face it. The cat litter experience isn’t the greatest.

Under the code-name “Project Slick” the Tidy Cats brand team assembled a multi-disciplinary team to tackle this issue. Using a design-led approach by building empathy with current users, the result was an amazingly simple re-design of the traditional jug packaging, adding a second handle to the back of the jug, making it easier to carry, pour, and solving an everyday user need.

The introduction to the market in 2012 was met with high-praise from consumers and positive market figures, showing that understanding core users and making even the most trivial of experiences better, can achieve great results.

Currently selling in the USA.

www.tidycats.com
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Beneful Baked Delights - Leveraging user insights and market trends to deliver a line of Beneful baked snacks that connect with consumers through impactful, yet delightfully simple package design.
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Target + Purina Carousel - a product designed to help with 3 oz. petfood can organization identified through user ethnographies around the wet food feeding experience.

Designed exclusively for Target Corporation.
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Purina Petfood Server - All-in-one (1) Opening, (2) Serving, and (3) Reseal product designed to alleviate the angst around the wet petfood feeding experience.

Patent Pending
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Beneful Prepared Meals - Thermoformed polypropylene tray with an injection molded lid. The lids are multiple colors to differentiate flavors, the packs are stackable, and the container is clear so the consumer may see the product within.
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Purina Snacks Canister Design - HDPE blow-molded canister for cat snacks.
The container uses 3.5% less plastic than its predecessor and introduces a simple brand icon that the Snacks portfolio can own and leverage in the future.

Currently selling in the USA.
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Purina Pet Gear (Pet Care Accessories) - 5 year development project to design range of equity driving pet accessories under the Purina name. This project is a great example of collaboration between industrial design, graphic communication, marketing, and external licensing support to create truly holistic designs that solve consumer needs and capitalize on trend and simplicity.
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Snacks Jug / Sam's Club Exclusive - Clarified Polypropylene ergonomic, handled container to house 44 oz. of dog snacks to be sold during holiday season.

This design helped contribute to $1MM+ in incremental sales, and through the ideation process, we managed to use a more environmentally friendly material (previous jug was PVC) and save costs (as CPP came back cheaper than PVC).

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