Stephen Diebold
Industrial Designer — San Francisco, CA
Knob Creek® - On-Premise Advertising
The client, Knob Creek Whiskey®, came looking for a new on-premise (in-bar) advertising piece. The guidelines were loose and the concept could be signage, clocks, or mirrors. They wanted woods, metals, minimal plastics and possibly some allusions to barrels.
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The concept render (created in Adobe Illustrator) chosen by client as the final design choice.
Built prototype of the final design. (Roughly 24" x 36")
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A sample of some of the existing branding for Knob Creek®. (I claim no ownership over select images, just shown for background info on brand)
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Sign option using embossed metals on wood backer
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Clock option with layered wood and metal details.
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Clock option with gold finish details
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Sign featuring a hanging sign from a ring of wood simulating a barrel-end
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A mirror concept with layering of wood and mirrored acrylic
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Another clock concept with some abstract connections to the whiskey barrel
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Another mirror concept with mixed materials
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A variation of what would become the final concept
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A precursor to the final design with a different aspect ratio and layout
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