Rendering for the final design concept. Despite some changes to graphics, the end design didnt stray far from this render
Pre-production prototype for the display
The holes in the display are multipurpose, supplying an interesting visual detail and allow for sightlines through the store
Branding and imagery for Robert Mondavi wines (I do not claim ownership over selected images, just for background branding info)
The original concept submission for the wall mass display
The concept for the display after instituting some cost saving measures
The concept after deciding to change the inner grid from wood to metal for contrast
Radical departure concept early on in the process, but still highlighting the new brand art with cards hanging from metal wires
A streamline, cheaper concept for stores that requested a smaller footprint or less costly display
A snippet from the specs, showing the construction of the frame holding the 4 graphic panels in metal channels
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Robert Mondavi® Mass Display
Robert Mondavi: Private Selection®, received a drastic rebrand with new art and label design. They were looking for an in-store, mass case display to exhibit the new art for the brand. They wanted something using traditional materials like wood and canvas with an artistic feel.
The final concept chosen included golden-vein powdercoated metal, dark woods, and stetched canvas side banners.
