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Rendering for the final design concept. Despite some changes to graphics, the end design didnt stray far from this render
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Pre-production prototype for the display
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The holes in the display are multipurpose, supplying an interesting visual detail and allow for sightlines through the store
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Branding and imagery for Robert Mondavi wines (I do not claim ownership over selected images, just for background branding info)
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The original concept submission for the wall mass display
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The concept for the display after instituting some cost saving measures
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The concept after deciding to change the inner grid from wood to metal for contrast
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Radical departure concept early on in the process, but still highlighting the new brand art with cards hanging from metal wires
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A streamline, cheaper concept for stores that requested a smaller footprint or less costly display
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A snippet from the specs, showing the construction of the frame holding the 4 graphic panels in metal channels

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