Labelled as the most successful Membership launch campaign to date, I set out to create something a bit different from the usual player based campaigns of the past. So in the season before the launch I set about creating an engaging campaign that would resonate with all fans. The first step was commissioning a photographer to attend a number of high profile matches throughout the season with one aim; to capture strong, emotive images of the crowd as they experienced the highs and lows of the beautiful game.
Nail biting moments, electric celebrations and heart felt support were just some of the key shots needed.
The aim of the project was to impact the fan on a personal level by emulating the emotions they experience, no matter how they consume the game. This campaign was about the heroes who aren't on the pitch; the fans, the family that go through the same ups and downs every 90 minutes no matter where they are.
