Steven Burgess
Product Design — Sydney, Australia
NYBC Bagel Protector
In the UK, sales of bagels rose by 44 per cent during 2012. A need to protect them and transport them was recognised. And so, the bagel protector was born. The protector is a sturdy circular case, with a hole through the middle, keeping the bagel in place. The New York Bakery Co, chose to produce a low volume run as part of a Facebook-based marketing campaign
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