GSA ads - When the U.S. General Services Administration (GSA) decided to merge two of their services into one, they needed an ad campaign to explain this change to their customers. I came up with the headline, "One Country. One Mission. One Source." and designed the service icon and ads to not only announce the merger, but to highlight their value proposition that they are Americaâ€™s only source solely dedicated to procuring goods and services for government.
USFWS ad concepts - These ad concepts for the U.S. Fish and Wildlife Service (USFWS) were designed to help change public behavior from the previously accepted method for disposing of unused medications (flushing them down the toilet) to a more environmentally-friendly alternative.
QinetiQ ad concepts - These ad concepts for QinetiQ were designed to communicate two different value propositions. The first was that, although they had the benefits of a large company, they could also be quite agile. The second (and the one they eventually went with) was to say that even though they were essentially a new company, they were in fact made up of several smaller companies that had been around for a long time.
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