PRE-EXISTING CONDITION
The Italian piazza is the center of public life - an open public square with a caffe to one side. One of the joys when visiting Italy is to spend time doing nothing at all while at a caffe located in an historic piazza - just enjoying the space and people watching.
FIAT Piazza captures that experience and delivers it to Brandon for all to enjoy!
PROPOSAL
PROPOSAL
REALITY
PROCESS & RESULTS -
Create a unique visitor experience which increases FIAT’s brand awareness and drives dealer sales. -
Re-purpose non-income generating space into a sponsored activation space -
Enhance dining area with new amenities and layer brand touchpoints via digital content
REALITY
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Fiat Piazza In-Mall Experience
In-mall showroom experience for FIAT of Brandon at Westfield's Brandon location.
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Available
Full-time
Stuart Fingerhut
Specializing in Experiential Marketing and Live Event Design
Los Angeles, CA