Softgoods Designer Fernando A. Robert
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About
StudioFAR specializes in soft goods design, prototyping, and small-batch/large volume manufacturing for startups and brands—especially in travel goods, smart products, baby products, pet accessories, wearables, medical devices, automotive accessories and robotics. From industrial-strength straps to smart textile interfaces, we help turn ideasinto functional products that feel as good as they look.
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Education
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Bachelors of Fine Art Industrial DesignSavannah College of Art and Design2000 - 2003
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Experience
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Founder and Creative DirectorSan Francisco, CAJan 2014 - Present (12 years 5 months)Design Director
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Softgoods DesignerSan Francisco, CAAug 2009 - Present (16 years 10 months)- Industrial Design professional with 10+ years experience creating successful softgood products
- Ability to create compelling design solutions and product lines through a refined design process
- Team player experienced working with founders, inventors, product management, development and design staff for meet project goals.
- Refined design sensitivity and ability to translate abstract concepts into manufacturable products.
- Can craft a product from idea to sketch to technical specification package.
- Perfect blend of hustle and flexibility to always meets deadlines
- Strong understanding of bag construction and current manufacturing/trim details
- Ability to manage multiple projects and experience working with overseas vendors
- Worked on various crowd funded projects
clients: AMPL labs, Aether Apparel, Kulkea, Pelican Cases, APG, Chrome Bags, Laforma, Myokore, Slappa, The Shrine, and various others -
Industrial Designer/Project LeadManchester, NHAug 2005 - Aug 2007 (2 years)-working with clients, guiding junior + intern designers
-concept development + implementation on various projects
(both industrial + consumer)
Clients: Hasbro, Staples, Bosch, Contour Cases, Safety 1st,
General Mills, Russound -
Softgoods DesignerFort Lauderdale, FLAug 2003 - Aug 2005 (2 years)-design + development of travel goods for Wenger and Swiss Gear brands
-backpack, luggage, duffel Bags, and travel accessories
-overseas travel for cut + sew product development (China/Taiwan)
Brands: Wenger, SwissGear, Departures, Global Traveler, Nicole Miller
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Awards
2022 Good Design Award - Shel Covid Vest - Personal Category
2021 United States Patent US 10,986,906 B2 Heated Equipment Bag for Kulkea
2017 Carryology Awards V Nominee Shrine Wheeled Luggage Case
2015 CES Innovation Awards Honoree Computer Accessories - AMPL backpack
2015 CES Innovation Awards Honoree Portable Power - AMPL backpack
2009 ICFF Studio/Bernhardt Design winner - Shrine Shoe Rack
2008 Finalist Greener Gadgets Design Competition
2008 T6 Chair published in TrendsHome Magazine "what's cool' feature
2008 Gold Excellence in Design Award with Helix Design
2008 Bronze Excellence in Design Award with Helix Design
2004 U.S. Semifinalist Monaco Luxe Pack Award -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@studioFAR, member since 2005
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Following 4
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Followers 37
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