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Massimo is an experience architect operating at the intersection of design, brand and business. Careful with the growing sensitiveness of the consumers to trend, visual image, fashion, interaction, helps companies to find their own way to design and to use it as a tool for strenghtening their presence on the market and for improving their turnover.
Master Degree in Architecture. He practiced Urban Design with Giancarlo De Carlo and, as faculty for the University of Architecture of Genova, at ILA&UD.
He has been lecturer of Urban Design at the University of Trento and at Milan Politecnico, where he is currently a faculty member for a course of Environmental Representation. With its firm StudioBau operates on projects at different scales, and the work done for SMEs gave him the opportunity to gain experience on craftsmanship and deepen his knowledge of industry.
He focused on Design as a tool for fostering the companies' processes, gathering together manufacture, marketing and communication in a comprehensive operational chain. In that field he has been art director of Azucena, the Italian high end furniture Brand, manufacturing produtcs by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell'Acqua.
He his currently product and creative designer for Matrix International.
He has a deep knowledge of History of Modern and Contemporary Furniture Design, and made researches on the work made by Eero Saarinen in this field.
Thanks to his professional experience and wide design-culture background he is a helpful advisor in any design focused process.
University at Genova
Promoter Italian Associations for Industrial Design ADI -
Award: The Chaise Longue “Curvilinea” selected for the XIXth “Premio Compasso d'Oro”
1998, Promoter Opos International Competition for Young Designers
Award: The Colander “Space Saver” awarded with the first prize