Branding Consultant + Creative Lead at Studio Parti : A Design Studio for Integrated Branding Programs, Packaging + Graphic Design

Work Samples

  • Creative Direction

  • Design Portfolio

Work History

Elisabeth Weinstein Creative Lead 310:283:3318 PROFILE • Hands-on creative director with expertise in global-brand development • Creative process based on research + discovery — from cool hunting to target market immersion • Confident leading design and cross-functional teams • Trust-focused management style • Strong communication skills — on all fronts • Detail-oriented + organized • First-hand knowledge of design + production processes, including overseas printing + manufacturing • Passion for innovative design! PROFESSIONAL HISTORY Studio Parti • 1993 - present • A Design Studio for Integrated Branding Programs, Packaging, Graphic Design + Environments • Clients include Kanan’s Tile, Sutter Medical Center + Mixte Iced Coffee Director of Packaging + Branding • Spin Master Los Angeles • 2007- 2012 • Build from the ground-up the Spin Master/LA in-house Packaging Team • Create innovative branding stories for global initiatives, concept to retail shelf, for Bakugan, Nano Speed, Zoobles, Tech Deck, LIV, Victorious, Nascar, How to Train Your Dragon, Headbanz, Stratego, Logo, Quelf…and more • Steward the visual identity of critical IP with internal + licensing guides for Spin Master’s portfolio of brands • Collaborate with internal + external partners, including global marketing, product design, overseas production, packaging vendors, licensees + licensors • Develop character styling for internal IP • Manage multi-million dollar design budget, hire + manage design staff, design firms, illustrators + photographers • Develop + implement key packaging processes across the global organization • Encourage a positive, playful + trusting team environment Project Designer • Mattel • 2005 - 2007 • Refresh the global branding story + visual identity for Matchbox Toys, increasing sales 200%+ • Oversee Matchbox packaging/brand continuity— across packaging, website, POP, catalogues, TV ads • Hire + manage outside production staff, designers, design firms, illustrators + photographers • Review all Matchbox assets, including advertisements, website, POP, sales materials, licensed art • Pitch branding concepts to marketing + product design • Coordinate approval processes, meetings, schedules, budgets, project target dates with NA + Asia-based partners Senior Designer • Vivendi Universal Games • 2000 - 2005 • Develop packaging, advertising, + collateral for Vivendi Universal's games division • High-profile projects such as Malice, Warcraft III, The Thing, Diablo + SWAT EDUCATION • Art Center College of Design: Advertising + Graphic Design • San Francisco Art Institute, B.F.A. 1993 • Rhode Island School of Design • UCLA Extension: Landscape Architecture CAREER HIGHLIGHTS • Bakugan branding design = new with each broadcast season = BLOCKBUSTER toy business • Redesign of Matchbox Brand = 200%+ GROWTH in sales • Redesign of Tech Deck Brand = 250%+ INCREASE in sales • Design of Blizzard WarCraft III package = over 1 MILLION copies sold • Working with many, many talented individuals