- + Follow
Creative Director at Tucker Robbins
New York, NY
New York, NY
I grew up immersed in stories. I spent countless hours absorbed in stories of worlds that could almost, but not quite, exists, stories of worlds that never were but always exists in our minds, rooted in generations of fairy tales, myths, and legends.
Stories have the power to entertain, enchant, and even persuade by revealing a different perspective of the world. This power makes storytelling a compelling means of communication, and I believe that's what design is: communication through a visual story. Even the most practical product tells a story of how it should be used and how it can enrich our lives. Using a product is like reading a book, but instead of reading it we use it. As we use the object over time, the object changes our behavior and perceptions, and the best objects reveal a new way of seeing the world, just like the best stories.
I look for ways to combine the technical and digital with traditional methods; I see no need to choose between them. An excessive focus on technology results in objects without soul, and an excessive focus on tradition results in indulgently sentimental objects. Instead focusing on one extreme or another, I try to merge technical insights with conceptual expression. I want to make objects that tell stories relevant to today yet rooted in tradition. As in all the best stories, they should show us a world that could almost, but not quite, exist.
Time Tension Wood
Hope and Leroy
The role of Creative Director encompasses seasonal and yearly strategic planning, new product development, design of web and print media, styling the showroom, initiating and preparing for events and exhibitions, utilizing the company's social media presences, managing the website, and various other related projects.
As a contributing writer for the Ponoko company blog, I researched and wrote weekly articles related to digital fabrication, creative technology, and design.
This multifaceted internship encompassed conducting researching and developing proposals for the design of a new product, assisting with the design and construction of multiple exhibitions, preparing manufacturing requests including 3D models and schematics, and numerous other projects.
During this internship I developed a design proposal for collaboration with a large housewares company. This included market research, developed product concepts, and preparing the final proposal.
My responsibilities included collaboration with the design and engineering teams and the realization of models for prototypes and final production.
Summa Cum Laude University and Departmental Honors Scholar Dean’s List, six semesters 15 credits business classes
A six month exchange focusing on jewelry design and fabrication