Coroflot

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Contact
Chris Smith
917.701.6478
subtexture@gmail.com

Digitas
Senior Art Director/Lead Creative
NYC, 6.06-5.08
Art directed online and offline consumer marketing materials, concepted and presented ideas to the client, worked with IA and tech teams, delegated work to junior designers. Was lead creative for Chantix, Pfizer's smoking cessation product. Additionally, art directed consumer marketing materials for Spiriva, IBM B2B interactive solutions, and worked on new business pitches.

Brouillard Communications
Senior Art Director
NYC, 9.05-5.06
Art directed the launch of Deutsche Bank's '1' campaign. Components included print and outdoor advertising, launch day activities, including street teams and premiums. Art directed the Salvation Army's 2006 Annual Report, and developed story boards for Ruby Tuesday TV spots.

Fitzgerald Brunetti Productions
Senior Art Director
NYC, 8.04-8.05
Art directed the award-winning Volvo Drive for Life Days and the 2005 Volvo for Life Awards campaigns. Components included: website, online and offline advertising, dealer kits, direct mail, POP displays, and environmental graphics for the awards ceremony. Worked with IA to develop the structure of the website and with a variety of vendors to get all the components produced.

MRM Partners Worldwide
Art Director
NYC, 3.02-8.04
Art directed US Airways awards magazine. Developed print campaign for BlueCross BlueShield. Concepted customer acquisition direct mail packages. Worked on new business pitches, art-directed photo shoots, went on press checks, managed in-house digital photo studio, selected stock photography and worked with retouchers. Clients: Bluecross Blueshield, Buick, GM, Hallmark, Johnson & Johnson, Sprint, US Airways, Xbox.

Subtexture
Owner and Creative Director
Brooklyn, 6.99-present
Develop advertising, marketing materials, websites and editorial layouts for fashion, entertainment and lifestyle clients. Develop branding, including logos and iconography. Art-direct photo shoots, create custom illustrations, shoot digital product shots and oversee all production.
Past clients: Dollhouse Clothing, KnitMedia, OgilvyOne, Ralph Appelbaum Assoc., ReadyMade Magazine, The Source Magazine, Sirius Satellite Radio, Sportswear International, Thousand Words.

Prism Marketing
Senior Art Director
NYC, 6.98-5.99
Design of advertising, retail signage, and marketing materials for financial, medical and entertainment clients.
Clients: Circle Line Cruises, GreenPoint Bank, Instinet, Montefiore-Einstein Hospital.

K2 Design
Art Director
NYC, 4.96-12.96
Design and produce web sites, CD-Roms and marketing materials for financial and entertainment clients.
Clients: America Online, Audi, Chase Manhattan Bank, IBM, Toys'R'Us.

EDUCATION
Pratt Institute
Brooklyn, 1988 BFA Communications Design - Illustration (with honors) Also completed masters-level classes in industrial design history and production methods in 2001.

Center for Book Arts
NYC - Classes in letterpress printing, woodblock printing and pop-up books.

School of the Museum of Fine Arts
Boston - Offset printing, silk screen printing and lithography.

EXTRAS
I have produced live events and developed online content for internet radio and pirate radio stations; volunteered as music director for non-profit art spaces; and have produced gallery shows and installations, including slotcar racing parties and a Japanese robot exhibition. I also design t-shirts and create handmade books based on my roadtrip photos. I've taught letterpress printing and have designed lighting and furniture.