Coroflot

Description

The BARK About Healthcare blog is for people experiencing financial problems or who were recently laid off. It is meant to help them learn about government assistance and other health and financial resources that are available to them that they may not already know about. BARK was piloted in Missouri, and a new state is planned soon.

Molina Healthcare, Inc. is a member of the consortium so I designed and developed the blog in WordPress during my time there. We wanted the BARK branding to reference the Great Depression era, but in a somewhat light-hearted manner. The name itself refers to news barkers, which conjure up a lot of 1930s imagery. I hand-drew the illustrations and used some royalty-free dingbat fonts for the icons. I made sure to put attention to detail— the general site icons, as well as the user avatars, all have a vintage feel. Visitors who scroll down all the way to the footer are rewarded with an animated dog with its tail wagging. The typefaces used are Goudy Stout for the logo and the fun, novelty face Marcelle Script.

I coded the website and designed the graphics in such a way that allowed for new state blogs to be added on easily. Any future designer/developer could easily step in and make the minor edits as necessary.

I also provided a brand standards and training manual to the site administrators, as well as a training manual for contributors. I designed a handout in both business card and postcard size to help spread the word quickly and easily.