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New product launch strategy - TATA Elxsi

The brief for this project was to develop new product launch strategy for an herbal brand called "Ocean Herbal". There were several techniques used in categorization of products for better marketing. A glimpse of which can be seen in below images. This project helped me to see problem holistically and suggest solution by zooming in and zooming out at problem area.

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Sudeep Shyamal
User Experience Designer Bangalore, India