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Golds Gym Advertising

SHOWING THE DIFFERENCE… IN A DIFFERENT WAY! - Adding the much needed attitude to world's no.1 fitness brand…
The only fitness training brands didn't need any branding training. What we added was a bit of attitude, a class above positioning and an extremely confident tone that suits world's no.1 fitness destinations. No extravagant designs, no eye catching colours, no phony statements… We repeated the basics of 'advertising that sells' every time… and the brand got the instant admiration.

Sudhir Gotmare
Art Director mumbai, India