Marketing and Advertising Campaign - Campaign designed for the launch of a new alcholoic energy drink manufactured by Bacardi. The proposed drink was to be called Bacardi Nights. The tag line was Live for the Night.
The Campaign consists of:
-One direct mailer
-Website
_Magazine ad
The target audience: 21-35
Approach: Word-of-mouth advertising. We would through VIP parties in clubs/small music venues to generate a buzz within the trend-setters.