Why do I design? I believe that besides solving a creative problem, good design should give the viewer an emotionally satisfying experience. So I aim to create images that that touch the viewer on an emotional level through the use of design and storytelling. One of the first questions I ask during my design process is: ‘What emotion should this image evoke?’ What can I do? I specialize in designing characters with life, personality and that the target audience of a project can identify with. If needed, I can also use these characters to illustrate engaging stories that serve to educate and/or entertain. For more of my work, visit www.swendly.com '''A design should be primarily judged by suitability to its purpose and not by how cool it looks.''

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