Tracy A Jones
Creative Director, Graphic Designer, Photo Editor, Project & Production Manager, Copywriter — Hermitage, PA
Created new identity for furniture gallery. Best sales day in history of business day after free rug ad ran. Continued to run weekly ads as a result.
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Scarsella Free Rug - Although sale had been offered before, store received highest customer traffic ever on the day after this ad ran.
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Scarsella Harden - Furniture gallery ran ads every week in this new design format
Collaboration between newspaper salesperson and me
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Scarsella Arts & Crafts - Evolving identity of ad style
Added script headline
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Scarsella Color Sofas & Rugs - Considerable photo adjustment for correct reproduction
Enjoyed choosing the photos
Especially like the "Jetsons" sofa
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Scarsella Color Leather - Newspaper prints 4C by running through 2C press twice
Required an exceptionally good eye to calibrate photos for press
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Kegelles Fall Lines - Luxury brand boutique
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Kegelles Sale
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Selah Jazz - Performances at this cafe were actually very good. The local college has a strong Jazz program
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