Tracy A Jones
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About
Intuitive Sense of Creative Design/Entrepreneurial Sales Approach/Customer Centric Mindset/Collaborative
Results Oriented/Educator and Trainer/Team Player and Mentor/Relationship Builder/Role Model/Goal Oriented
Understands Role as Company Asset/Contributes to the Success of Others/B2B & B2C/Domestic & International
Organizational Development/Conceptual Visionary/Strong Process Orientation/Complete Inventory of Technical Skill Sets
People-focused with strong presentation and negotiation skills.
Gains expertise in communication trends and markets.
Versatile, modeling initiative, teamwork, industriousness, and drive for results in demanding roles.
Adept at building Communication Departments into successful, cost-efficient and valued business partners that consistently achieved short-term and long-term business goals -
Education
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B.S. Art EducationUniversity of Akron - Distinction: Cum Laude1990 - 1994
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A.A. Visual CommunicationArt Institute of Pittsburgh1986 - 1989
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Experience
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Creative DirectorEmpath Image LLCJul 2014 - Present (11 years 11 months)Creative Director | Graphic Designer | Photographer | Illustrator | Marketing Consultant
Cohesive messaging for corporate and non-profit entities, Focused on educating the public on behalf of exceptional clients
Key Accomplishment: Develop logo and corporate identity for Hope Center for Arts & Technology, Sharon, PA -
Creative Director | Graphic Designer | Production CoordinatorPolaris2003 - 2011 (8 years)• Manage up to 70 concurrent creative projects: corporate, private label projects and key account branding
• Source and manage vendors of print, signage, display and promotional merchandise with an annual budget of $300K delivering cost savings in excess of 60% through sourcing and effective negotiating with vendors
• Hire, train and manage a creative team of 6 assigned multimedia, graphic design, logo design, illustration, photo editing and administration
• Collaborate extensively with Sales, R&D, Customer Service, Manufacturing and Clients in creating B2B/B2C collateral for
brochures, catalogs, pitch books, order forms, price books, product manuals, promotional materials and direct mailings and
secure copyrights
• Introduce e-mail marketing, social media marketing, video and animation concepts
• Create comprehensive intranet-based catalog of 120 items to support employee ordering of marketing materials
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Awards
Most Creative Award, Vindicator
Most Valuable Support Staff Employee, Vindicator
Honorable Mention, Catalog Design AAF Amer Adv Awards -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@tajones321, member since 2011
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Following 29
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