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Energy Tree Project- Capturing Solar, Wind, and Geothermal Energies - This project by Creatinc is an energy consumption solution meant to convert energy, drawn from the natural renewable resources easily found around us, into electricity meant to help power homes, office spaces, parks, etc. In order to ensure that this product would fit seamlessly into most surroundings, we found it essential that the aesthetics remain as tree-like as possible.
I was brought in, as a Marketing and Design Consultant, by Creatinc's President Vikram Swaminadhan at the concept stage.
New Product Development: PepsiCo Iberia Matutano- Master's Thesis Project - Thesis Project for the International Masters of Marketing program at EADA in collaboration with Pepsico Iberia.

The mandate given by Pepsico was to develop a new product to be added as a line extension to the Matutano brand.

In collaboration with my 4 teammates, we also conducted market research and developed a formal marketing plan and packaging concept.
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ASK! : RFID Technology Applied to the Supermarket Environment (Thesis Project) 1/3 - Ask! enables supermarkets to respond to their customers' changing needs, without having to constantly reorganize the store shelves. Using RFID technology, this console provides users with tools, such as an in-store navigation system, to facilitate the shopping experience. The minimalist device is directly linked to the shopping cart handle bar enabling immediate consumer assistance while also providing the supermarket with up to date information on its customer's habits and preferences.
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ASK!: Interior View 2/3 - Ask! is an Radio Frequency Identification (RFID) enabled console, which provides users with a navigation system, among other services, to facilitate the shopping experience. This minimalist device is a console directly linked to the shopping cart handle to provide immediate assistance to the customer. With Ask!, supermarkets will be equipped with an excellent tool to respond to customers' questions and changing needs, without having to constantly reorganize the store's shelves.
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ASK! : User Interface Flow Chart 3/3 - Ask! enables supermarkets to respond to their customers' changing needs, without having to constantly reorganize the store shelves. Using RFID technology, this console provides users with tools, such as an in-store navigation system, to facilitate the shopping experience. The minimalist device is directly linked to the shopping cart handle bar enabling immediate consumer assistance while also providing the supermarket with up to date information on its customer's habits and preferences.
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Mrocket: A new use for old hockey sticks - Mrocket brings new life to old hockey sticks in only three steps: 1) the sticks are cut to the desired heights (All four sticks used for the base must be cut to the same height, in order to ensure stability. The height of the four used as hooks can differ.), 2) a single 1/4 of an inch hole is drilled into each stick, and 3) the sticks are clipped into the Mrocket holders. By using the Mrocket, eight sticks are transformed into a hockey-themed coat stand.
http://www.metacycle.ca/lab/explore
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Transformable Business Card - This packaging design, for "To the 9z Accessories"(Montreal) is a business card that transforms into a carrying device, which protects the jewelry purchase and acts as a communication tool for the brand.
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Luciole: Slippers that illuminate your path as you walk - Find your way in the dark, without disturbing others, using Luciole slippers that light-up your path as you walk. No on/off switch to fumble with, the light bulb, located at the tip of each slipper, is activated when the user applies pressure to the heel area, triggering the integrated electrical circuit. These battery powered anti-skid, slippers are not only practical but comfy too.
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Peanut: Baby Rattle 1/2 - A wooden rattle for infants that stimulates the child with bright colors and delightful sounds.
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Baby Rattle 2/2: Prototype - A wooden rattle for infants that stimulates the child with bright colors and delightful sounds.

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