Tayler Hallbrook

My work with adidas started as a 3 week contract doing design and production for the Identity Team in Global Brand Design. From there I identified a need and took the unique opportunity to expand on the
responsibilities of our department. For the last 2 years I have been focusing on the creation of the Brand Design Strategy team and becoming a Brand Specialist.

I was responsible for re-envisioning the adidas Identity Platform to create a more intuitive and accessible global resource. I now create, maintain, and update the assets and guidelines on the site including the back-end file structure and organization for the thousands of assets we house.
I work with cross-functional teams to ensure branding consistency across all platforms. Act as an adidas Brand Expert, answering questions, creating graphics and providing brand guidance globally for both external and internal partners. Based on the inquiries that I receive I identify needs and then create guidelines to further ensure consistent brand usage. I act as a brand liaison between Product, Comms, Brand Design, Legal and Packaging to name a few. I also create internal process documents
to ensure consistency within our own team.

Currently I am working with brand leadership and legal to reevaluate the branding and naming strategy on product for the 2021 season.

BANNER MEDIA GROUP Banner is a Denver based Marketing Agency, where I contracted on a long-term basis. I worked on a wide variety of projects such as: Identity development, logo concepts, web banners, print ads, photo retouching, websites and assorted collateral. I also partook in brain storm sessions for upcoming marketing campaigns. I dealt directly with clients from the beauty, alcohol, restaurant and sports industries. While there I was in charge of creating the identit y and development of Banner itself, which included logo development, website creation, PowerPoint templat es and office space design. I also had a primary role working on a rebrand for a local chain of Denver based restaurants. I was responsible for identity concept ideation and execution, collateral development such as: menus, uniforms, signage and coasters. In addition to that I worked on the concepting and general direction of a smaller offshoot of this restaurant chain including mood boards, color and interior design direction, marketing strategy, name ideation, logo creation and material research.

KARSH HAGEN is a Denver based Marketing Agency. While there I assisted in the creation of a keynote presentation for an upcoming marketing pitch to the Denver Tourism Office.

MATCH ACTION is a Boulder based Marketing Agency where I worked helping primarily on photo retouching and rendering graphics into environments.

TCS Travel is a Seattle based luxury travel company. I designed travel brochures and assorted collateral.

Integer is an all-inclusive Marketing Agency, with offices all over the world. My responsibilities include working on readying print files such as, brochures, POS displays, packaging, and other assorted collateral. I also assist in the creation and production of digital files for banner ads, websites for mobile and desktop use and digital displays. Some of the brands I work on include MillerCoors, Naked Juice, Kellogg's, OneTouch and Acuvue, among others.

As an in-house designer with Global Football (Soccer) at Nike W HQ, I worked with both the business and design sides on a wide variety of design projects. For the business side I primarily worked on presentations in conjunction with the brand and marketing teams for anything from internal reviews to large-scale seasonal rollouts, including the international company wide rollout and accompanying
fashion show for the 2014 World Cup kits. On the design side I assisted the Concept Direct or in high-level concept development for upcoming seasonal direction as well as generating collateral, such as imagery, concept pitch books, slide shows and graphics for room build-outs. I also aided in the direction of photo-shoots, working directly with the models and products to capture the style we were portraying for the seasonal look.

HERENOW Creative Network is a Portland, OR based multi-disciplinary design and project management agency dealing primarily with Nike. Primary roles and responsibilities were handling multiple projects, working directly with other designers, printers, photographers, project managers and clients to come up creative solutions to a variety of projects, such as: commercial retail signage & 3-D displays, training manuals & toolkits, print collateral for meetings & events, PowerPoint presentations, logo creation and presentation directives. I had to practice a high level of organization and attention to detail all while juggling multiple time sensitive projects.

Columbia is a World Leader in Outdoor Apparel Industry. I was responsible for generating original artwork for: Internal & Go-To-Market Meetings, seasonal tee-shirt graphics & print graphics for Men’s, Women’s and Youth apparel. Also the creation of Color Way forms, generating prints into repeat, index files, proof strike-offs and the presentation conceptual ideas. I was also In charge of creating mood
boards and direction with regards to print for upcoming seasons. I worked directly with the Creative Director, Merchandiser’s and Senior Apparel Designers to create cohesive seasonal graphics and color
templates that spanned all categories for the world market.