Bad packaging inspires create more than "just a box"

Work Samples

  • BOLU

  • adidas ultra boost

  • The True Honey Co.

Work History

  • Founder

    • Rest In Pets®
    • Auckland, New Zealand
    • Apr 2012 - Present (5 years 6 months)

    Give your furry friend a dignified farewell with a personalised, biodegradable casket.
    We've designed and tested a set of products that finally gives pet lovers an option. Our smaller designs use a classic coffin shape, a well known visual metaphor that everyone can relate to. It adds a sense of solemn dignity. For the large casket, we designed a new hexagonal shape. At the end of their lives, Cats are best farewelled curled up... maybe remembering one of their many afternoon naps. The hexagonal shape suits this best. If you wish to have your pet cremated the urn is an ideal way to hold the ashes. If you wish to scatter these at some stage there is an easy pull tab to do this. Alternatively, if you seek bury your pet after cremation you could lay them to rest in one of our caskets.

  • Director | cardboard engineer

    Established in 2010, Think Packaging is an Auckland based, award-winning structural packaging design company thats pure focus is cardboard engineering and delivering solutions. Available local or global for small to large projects, creating dielines, hand cut prototypes and fresh thinking. Form plays a vital part creating an outstanding piece of packaging and is often overlooked. Think™ was started for the exact reason… it wasn't just the fame, money and hot chicks, it's to rub out sub-standard box templates and send shivers down the spines of blister packs everywhere. So if you don’t fancy hours of frustration & bits of cardboard cluttering up your workspace, drop me a line.

  • Structural Packaging Designer

    • CRP Print and Packaging
    • Jan 2006 - Jan 2007 (1 year)

    I specialised in corrugated POS (Point Of Sale Displays) my role was to work with a five strong team of designers. The majority of my work was for L’Oreal, Gillette and many major beverage companies. These designs were counter top displays through to large floor standing display units. These creations were made to boost the appearance of the product & to regenerate a new, dynamic look. Discussing and running ideas past the client and the team, Arden Impact CAD was used to develop the dieline. Once the design was drawn and completed, the file was sent to a cutting plotter and a conceptual model was made. Proving it was structurally sound, next step was to send the files to the graphics team to establish the ideal artwork, leading to a printed concept and presenting the made up model to the client along with estimates for production and printing costs. This was a large company and all the producing, printing and packing was done on site so it was a great opportunity to overlook my designs as they passed through all of the stages of production

  • Structural designer/sample maker/account manager

    • Cardboard Engineering
    • Jan 1998 - Jan 2006 (8 years)

    Here I developed from a trainee to a competent, highly experienced designer/account manager grasping a wide and varied range of skills. Having an extensive client list (generally large packaging companies) we were asked to represent them and design for a vast array of clients and industries, including; Royal Doulton, Nestle, Cadbury, Whiskers, Harrods, Dartington Crystal and leading supermarkets. A huge database of knowledge in various areas and substrates of packaging grew within me, utilizing various mediums such as; folding cartons (carton board, PVC, polypropylene) POS displays, rigid covered box work and industrial corrugated designs. Managing and directly working with our clients, they would typically visit our studio for a meeting. I would gather and collate all the information regarding the current brief, deciding a game plan and offering acceptable timeframes whilst all work was to be kept within budget. This was a very hands on role, typically working under pressure and to tight deadlines. Often with late nights and early starts, customer satisfaction was paramount, as well as confidentiality. My attributes soon led me to help run and drive the business by managing the studio in the directors absence (often up to 2 weeks) and booking work in and out.



The Dieline Package Design Awards 2013 - 2nd Place (non-alcoholic beverage) BOLU TEA