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Crescent City Hoops
Crescent City Hoops is a local celebration of the history of pro basketball in New Orleans. The website delivers historical content with a high consideration for its users' ages and appetites for images. The visual direction for the brand avoids typical New Orleans references and looks backward in a non-derivative way to the teams of the past.
The simple website allows for easy reading of in-depth articles about an extremely specific topic. Each article, whether in the "Get to know" a player category or the "That time when" category, features a hero image and large, vibrant pull quotes to break up the heavy copy.
