A passionate designer with more than seven years design experience. Specializing in branding & identity, print, packaging, website, advertising and graphic design. Direct experience working in the real estate, entertainment, tourism, wine & spirits, architecture & planning and gambling & casino industries. Experience includes all phases of the design process, from concept to finished artwork. For information, inquiries and/or additional artwork samples please email tmrgraphics@gmail.com.

Work Samples

  • GRAPHIC DESIGN

  • ADVERTISING DESIGN

  • WEB DESIGN

Work History

TIPHANI M. RUSSELL Phone: (415) 699. 3679 | Email: tmrgraphics@gmail.com 801 Greenwich Street | San Francisco, CA 94133 Portfolio: www.coroflot.com/tmrgraphics Profile: www.linkedin.com/in/tmrgraphics ---------------------------------------------------------------------------------- Professional Profile ---------------------------------------------------------------------------------- - Innovative conceptualist with a sharp eye for fresh approaches and cutting-edge design, composition, interface design and typography. - Excellent production skills including graphic optimization and asset management with a meticulous attention to detail. - Organized and resourceful team player, with collaborative brainstorming strategies and a proven ability to work well with others. - Highly flexible and adaptable performer, able to multi-task and thrive in a fast-paced environment. - Experienced in collaborating with clients, assessing their needs and thinking strategically, including project vision and management. - Avid user of Web tools, applications and shared content online with a solid understanding of web standards. - Ability to work on a diversity of graphic projects from package design and press kits to online identity systems and websites. Areas of Expertise ---------------------------------------------------------------------------------- PRINT - Brochures, Newsletters & Catalogs - Stationary Sets & Press Kits - Posters, Banners & Signs - Package Design - Illustrations & Logos WEB & MULTIMEDIA - Branding & Identity - Interactive DVD Menus - CD/DVD Cover Art - Admin. Tools - E-Newsletters MANAGEMENT - Strategic Planning - Product Development - Advertising - Marketing & Research - Training & Interviewing PHOTOGRAPHY - Digital/Film - Black & White/Color - Location/Studio Lighting - Retouching & Restoration - Scanning & Printing Professional Experience ---------------------------------------------------------------------------------- FREELANCE DESIGNER: WEB IDENTITY BPI Worldwide, LLC | Copake, NY & San Francisco, CA | 06.08 - 07.09 - Illustrated custom artwork including graphics and icons. - Established all image criteria and visual assets for web, including page layout and site navigation. FREELANCE: GRAPHIC DESIGNER /QA TESTER ELT, Inc. | San Francisco, CA | 11.08 - 5.09 - Tested online training courses using specific browsers and operating systems to verify that video and audio content functioned properly. - Provided feedback to the production team on usability, functionality and quality of experience. - Created web-ready graphics and images, compiled content for branding guidelines and style sheets. - Programmed and formatted web pages including layout, data, content, assets, and images. - Collaborated with New Media Designer by developing templates for internal departments while maintaining existing corporate branding. FREELANCE DESIGNER: BRANDING Golden Gate Building Products | San Francisco, CA | 08.08 - 10.08 - Illustrated fresh logo designs for a proposed change in company identity, developed media assets and promotional material. FREELANCE DESIGNER: IDENTITY The Lunch Box | Hudson, NY & San Francisco, CA | 01.09 - 02.09 - Designed and produced new identity establishing company branding and produced digital artwork files to pre-press specifications. - Instituted promotional material, worked closely with restaurant Chef to develop Menu content, including copywriting and editing. FREELANCE DESIGNER: PACKAGING Expert Insight, LLC. | San Francisco, CA | 02.07 - 06.07 - Employed design skills to create page layout for interactive DVD menus, inserts and cover art; provided final mechanical artwork. - Assisted Creative Director by developing concepts for new DVD titles while maintaining existing corporate branding. - Retouched, enhanced and color-corrected images utilizing thorough knowledge of color theory to produce subtle color changes. - Researched and collected images to meet marketing objectives, focusing on celebrities with expert knowledge within their fields. FREELANCE DESIGNER: WEB IDENTITY Stephane Vanel, Magician | Las Vegas, NV | 02.07 - 06.07 - Designed and produced new identity establishing company branding and created visual design solutions for website. - Developed visual interface and functional interactive elements: buttons, typography, photography/imagery and page layouts. FREELANCE DESIGNER: PROMOTIONAL MATERIAL Residential Cruise Lines | Scottsdale, AZ | 02.07 - 03.07 - Employed fresh design techniques to produce promotional material and brochures generating both cover and internal page layouts. - Managed project throughout its life cycle by identifying key requirements, developing project plan and production process. FREELANCE DESIGNER: IDENTITY Phil Gordon Poker, LLC. | San Francisco, CA | 10.06 - 04.07 - Designed new identity establishing company branding and produced digital artwork files to pre-press specifications. - Instituted marketing and promotional tools by developing press package with business cards, stationary set, brochures and CDs. - Illustrated interactive game pieces and environmental graphics for Smith/Gordon wedding and coordinated shipping and printing. FREELANCE DESIGNER: ILLUSTRATION THinc. Agency | San Francisco, CA | 09.06 - 11.06 - Enhanced product designs and illustrations and developed product themes; prepared and rendered mechanical files for production. - Revised and cataloged client portfolio by designing new page layouts and collaborating with director to create modifications. - Worked with product development team to research market trends and competitors and develop new product names. - Assembled storyboards for internal and external client presentations. GRAPHIC DESIGNER & ARCHITECTURAL PHOTOGRAPHER ANCO Builders, LLC. | Rochester, NY | 05.04 - 06.06 - Piloted new computer processes that led to successful implementation of several system improvements, linking Mac and PC platforms. - Formulated and implemented new archival system for efficient storage of images and documents by establishing new standards for digital file preparation, naming and transmission resulting in new quality-control standards for image library. - Provided medium format photography with challenging interiors & exteriors, highlighting key concepts by integrating classic design elements. - Assisted Art Director in set design and prop selection; ensured smooth productions by recruiting extras, coordinating wardrobe and working with models to facilitate production schedules; frequently appeared as an extra. GRAPHIC DESIGNER & AD MANAGER Casa Larga Vineyards & Winery | Rochester, NY | 05.04 - 06.06 - Produced highly visual graphic designs and reproduction-quality artwork for advertising, websites and marketing materials including logos, brochures, wine labels, catalogs and direct-mail pieces, providing original creative design solutions to meet diverse client needs. - Performed extensive color and tonal corrections and prepared files for pre-press output, including color separation, trapping, bleeds and trim. - Managed and designed advertising campaigns, worked with multiple sponsors, delivered artwork on time and within budget. - Created and implemented new procedures and strategies for advertising campaigns, company website and custom wine labels. - Worked closely with sales, marketing, manufacturing and event planning teams to ensure customer satisfaction. - Trained and supervised production assistants, wrote and illustrated training manual with step-by-step procedures for using custom templates, printing, scanning and troubleshooting software issues. GRAPHIC DESIGNER Rochester Regional Community Design Center | Rochester, NY | 03.04-06.04 - Designed media assets for "Design Matters: Revitalization Stories from Detroit, Pittsburgh, and Cleveland Design Centers". - Directed distribution of marketing materials including promotional brochures, flyers and posters. PHOTOJOURNALIST "Liberal Smarts" RIT Alumni Magazine | Rochester, NY | 01.02 - 01.03 - Provided medium format photography and lighting for studio and on-location shoots. GALLERY COORDINATOR & PHOTO ASSISTANT Image Photos | Stockbridge, MA | 05.01 - 08.01 - Assisted with on-location shooting and B&W darkroom processing. - Managed and updated bookkeeping and coordinated studio scheduling. DARKROOM TECHNICIAN Columbia Greene Community College | Hudson, NY | 09.99 - 06.00 - Supervised daily darkroom activities and managed all chemical processes involved in mixing, developing and printing. Education ---------------------------------------------------------------------------------- ROCHESTER INSTITUTE OF TECHNOLOGY College of Imaging Arts & Sciences | Rochester, NY Degree ---------------------------------------------------------------------------------- BACHELOR OF FINE ARTS | May 2004 Major: Visual Media - Graphic Design & Advertising Photography Minors: Business and Psychology Technical Proficiency ---------------------------------------------------------------------------------- PLATFORMS: Mac OS 9/10, Windows 98/XP/Me/2000 APPLICATIONS: Adobe CS3 (Photoshop, Illustrator, InDesign, Bridge, ImageReady, Dreamweaver & Acrobat), PageMaker, FreeHand MX, Keynote, Pages, QuarkXPress, Microsoft Office Suite (Word, PowerPoint and Excel) SCANNERS: Flatbed and Flextight (Negative/Slide Film) PRINTERS: Medium and Large Format - Photo, Ink Jet and Laser LIGHTING: Visatec, Calumet, Profoto, Hensel, Broncolor and Tungsten CAMERAS: Nikon N80, N, D100, D1X, D1H, F3, F5 and F100 | Canon EOS, 10D, D30, D60, 20D, D1 and F1 | Sinar 4x5 | Cambo 4x5 | Mamiya 645 | Hasselblad 501CM and H1 References ---------------------------------------------------------------------------------- Available upon request

Education

Rochester Institute Of Technology

Specialties

Affiliations

<a href="http://www.linkedin.com/in/tmrgraphics" > <img src="http://www.linkedin.com/img/webpromo/btn_liprofile_blue_80x15.gif" width="80" height="15" border="0" alt="View Tiphani Russell's profile on LinkedIn"> </a>

Awards

Hallmark Institute of Photography, Achievement Award, Dean's List

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