Coroflot

Resume

TIPHANI M. RUSSELL
Phone: (415) 699. 3679 | Email: tmrgraphics@gmail.com
801 Greenwich Street | San Francisco, CA 94133
Portfolio: www.coroflot.com/tmrgraphics
Profile: www.linkedin.com/in/tmrgraphics

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Professional Profile
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- Innovative conceptualist with a sharp eye for fresh approaches and cutting-edge design, composition, interface design and typography.
- Excellent production skills including graphic optimization and asset management with a meticulous attention to detail.
- Organized and resourceful team player, with collaborative brainstorming strategies and a proven ability to work well with others.
- Highly flexible and adaptable performer, able to multi-task and thrive in a fast-paced environment.
- Experienced in collaborating with clients, assessing their needs and thinking strategically, including project vision and management.
- Avid user of Web tools, applications and shared content online with a solid understanding of web standards.
- Ability to work on a diversity of graphic projects from package design and press kits to online identity systems and websites.

Areas of Expertise
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PRINT
- Brochures, Newsletters & Catalogs
- Stationary Sets & Press Kits
- Posters, Banners & Signs
- Package Design
- Illustrations & Logos

WEB & MULTIMEDIA
- Branding & Identity
- Interactive DVD Menus
- CD/DVD Cover Art
- Admin. Tools
- E-Newsletters

MANAGEMENT
- Strategic Planning
- Product Development
- Advertising
- Marketing & Research
- Training & Interviewing

PHOTOGRAPHY
- Digital/Film
- Black & White/Color
- Location/Studio Lighting
- Retouching & Restoration
- Scanning & Printing

Professional Experience
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FREELANCE DESIGNER: WEB IDENTITY
BPI Worldwide, LLC | Copake, NY & San Francisco, CA | 06.08 - 07.09
- Illustrated custom artwork including graphics and icons.
- Established all image criteria and visual assets for web, including page layout and site navigation.

FREELANCE: GRAPHIC DESIGNER /QA TESTER
ELT, Inc. | San Francisco, CA | 11.08 - 5.09
- Tested online training courses using specific browsers and operating systems to verify that video and audio content functioned properly.
- Provided feedback to the production team on usability, functionality and quality of experience.
- Created web-ready graphics and images, compiled content for branding guidelines and style sheets.
- Programmed and formatted web pages including layout, data, content, assets, and images.
- Collaborated with New Media Designer by developing templates for internal departments while maintaining existing corporate branding.

FREELANCE DESIGNER: BRANDING
Golden Gate Building Products | San Francisco, CA | 08.08 - 10.08
- Illustrated fresh logo designs for a proposed change in company identity, developed media assets and promotional material.

FREELANCE DESIGNER: IDENTITY
The Lunch Box | Hudson, NY & San Francisco, CA | 01.09 - 02.09
- Designed and produced new identity establishing company branding and produced digital artwork files to pre-press specifications.
- Instituted promotional material, worked closely with restaurant Chef to develop Menu content, including copywriting and editing.

FREELANCE DESIGNER: PACKAGING
Expert Insight, LLC. | San Francisco, CA | 02.07 - 06.07
- Employed design skills to create page layout for interactive DVD menus, inserts and cover art; provided final mechanical artwork.
- Assisted Creative Director by developing concepts for new DVD titles while maintaining existing corporate branding.
- Retouched, enhanced and color-corrected images utilizing thorough knowledge of color theory to produce subtle color changes.
- Researched and collected images to meet marketing objectives, focusing on celebrities with expert knowledge within their fields.

FREELANCE DESIGNER: WEB IDENTITY
Stephane Vanel, Magician | Las Vegas, NV | 02.07 - 06.07
- Designed and produced new identity establishing company branding and created visual design solutions for website.
- Developed visual interface and functional interactive elements: buttons, typography, photography/imagery and page layouts.

FREELANCE DESIGNER: PROMOTIONAL MATERIAL
Residential Cruise Lines | Scottsdale, AZ | 02.07 - 03.07
- Employed fresh design techniques to produce promotional material and brochures generating both cover and internal page layouts.
- Managed project throughout its life cycle by identifying key requirements, developing project plan and production process.

FREELANCE DESIGNER: IDENTITY
Phil Gordon Poker, LLC. | San Francisco, CA | 10.06 - 04.07
- Designed new identity establishing company branding and produced digital artwork files to pre-press specifications.
- Instituted marketing and promotional tools by developing press package with business cards, stationary set, brochures and CDs.
- Illustrated interactive game pieces and environmental graphics for Smith/Gordon wedding and coordinated shipping and printing.

FREELANCE DESIGNER: ILLUSTRATION
THinc. Agency | San Francisco, CA | 09.06 - 11.06
- Enhanced product designs and illustrations and developed product themes; prepared and rendered mechanical files for production.
- Revised and cataloged client portfolio by designing new page layouts and collaborating with director to create modifications.
- Worked with product development team to research market trends and competitors and develop new product names.
- Assembled storyboards for internal and external client presentations.

GRAPHIC DESIGNER & ARCHITECTURAL PHOTOGRAPHER
ANCO Builders, LLC. | Rochester, NY | 05.04 - 06.06
- Piloted new computer processes that led to successful implementation of several system improvements, linking Mac and PC platforms.
- Formulated and implemented new archival system for efficient storage of images and documents by establishing new standards for digital file preparation, naming and transmission resulting in new quality-control standards for image library.
- Provided medium format photography with challenging interiors & exteriors, highlighting key concepts by integrating classic design elements.
- Assisted Art Director in set design and prop selection; ensured smooth productions by recruiting extras, coordinating wardrobe and working with models to facilitate production schedules; frequently appeared as an extra.

GRAPHIC DESIGNER & AD MANAGER
Casa Larga Vineyards & Winery | Rochester, NY | 05.04 - 06.06
- Produced highly visual graphic designs and reproduction-quality artwork for advertising, websites and marketing materials including logos, brochures, wine labels, catalogs and direct-mail pieces, providing original creative design solutions to meet diverse client needs.
- Performed extensive color and tonal corrections and prepared files for pre-press output, including color separation, trapping, bleeds and trim.
- Managed and designed advertising campaigns, worked with multiple sponsors, delivered artwork on time and within budget.
- Created and implemented new procedures and strategies for advertising campaigns, company website and custom wine labels.
- Worked closely with sales, marketing, manufacturing and event planning teams to ensure customer satisfaction.
- Trained and supervised production assistants, wrote and illustrated training manual with step-by-step procedures for using custom templates, printing, scanning and troubleshooting software issues.

GRAPHIC DESIGNER
Rochester Regional Community Design Center | Rochester, NY | 03.04-06.04
- Designed media assets for "Design Matters: Revitalization Stories from Detroit, Pittsburgh, and Cleveland Design Centers".
- Directed distribution of marketing materials including promotional brochures, flyers and posters.

PHOTOJOURNALIST
"Liberal Smarts" RIT Alumni Magazine | Rochester, NY | 01.02 - 01.03
- Provided medium format photography and lighting for studio and on-location shoots.

GALLERY COORDINATOR & PHOTO ASSISTANT
Image Photos | Stockbridge, MA | 05.01 - 08.01
- Assisted with on-location shooting and B&W darkroom processing.
- Managed and updated bookkeeping and coordinated studio scheduling.

DARKROOM TECHNICIAN
Columbia Greene Community College | Hudson, NY | 09.99 - 06.00
- Supervised daily darkroom activities and managed all chemical processes involved in mixing, developing and printing.

Education
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ROCHESTER INSTITUTE OF TECHNOLOGY
College of Imaging Arts & Sciences | Rochester, NY

Degree
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BACHELOR OF FINE ARTS | May 2004
Major: Visual Media - Graphic Design & Advertising Photography
Minors: Business and Psychology

Technical Proficiency
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PLATFORMS: Mac OS 9/10, Windows 98/XP/Me/2000

APPLICATIONS: Adobe CS3 (Photoshop, Illustrator, InDesign, Bridge, ImageReady, Dreamweaver & Acrobat), PageMaker, FreeHand MX, Keynote, Pages, QuarkXPress, Microsoft Office Suite (Word, PowerPoint and Excel)

SCANNERS: Flatbed and Flextight (Negative/Slide Film)

PRINTERS: Medium and Large Format - Photo, Ink Jet and Laser

LIGHTING: Visatec, Calumet, Profoto, Hensel, Broncolor and Tungsten

CAMERAS: Nikon N80, N, D100, D1X, D1H, F3, F5 and F100 | Canon EOS, 10D, D30, D60, 20D, D1 and F1 | Sinar 4x5 | Cambo 4x5 | Mamiya 645 | Hasselblad 501CM and H1

References
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Available upon request