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The following are race sponsorship concepts for Hero MotoCorp for the EBR 1190RS race team. With India being a country rich in heritage and national pride, I wanted to create a concept/s that was able to reflect that in a very positive way. I chose to base my 2 design concept directions off of the Tiger (the national animal of India), and also the lavish patterns found in traditional clothing. The tiger provided an image for power and speed with dynamic powerful lines, while the lavish clothing is keeping with current design trends in clothing and motorsports with the use of highly decorative patterns
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Hero primary sponsor 1190 race bike concept 1/ Final
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Image illustrating how the body work colors,and their break lines echo the profile of a roaring tiger. The red on the airbox cover and upper fairing represent the top of the head/ nose. The slash on the front edge of the lower fairing represents the teeth, and the red slash on the bottom represents the chin. Also, the white area on the lower fairing is reflective of the negative space that is created when the mouth is open.
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Hero primary sponsor Leathers concept 1/ Final
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Amsoil primary sponsor 1190 race bike concept 1/ Final
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Amsoil primary sponsor Leathers concept 1/ Final
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Hero primary sponsor 1190 race bike concept 2
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Hero primary sponsor Leathers concept 2
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Amsoil primary sponsor 1190 race bike concept 2
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Amsoil primary sponsor Leathers concept 2
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Transport concept 1
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Transport concept 2
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Transport concept 3
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Transport concept Final
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Pit Crew Wear original concept with existing shirt
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Pit Crew Wear concept 1
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Pit Crew Wear concept 2
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Pit Crew Wear concept 3
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Bike Cover/ Tire Warmer concept 1
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Pit Cart concept 1
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Pit Cart concept 2
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EZ-UP black concept
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EZ-UP white concept

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