Logotype for FlexTube, 2010 - A new and versatile fluid-based, non-electrical switch mechanism solution for industry. Logo represents the extreme flexibility inherent in the design (distortion in the word "Flex") as well as the ability to utilize lighted wiring or different colored liquids inside the tubing proper (light blue glow inside the lettering of "Tube"). lovellpatentedtechnology.com
Logotype for Lovell Patented Technology, 2010 - Design of Lovell Patented Technology website included branding and new logotype. Family name of influential inventor (twist-off bottle cap, Egg-Stir) reflects a metallic green color scheme (pro-environment) on a brushed metal background (high-tech). Arcing gold swash represents the inventor; the green swash, his wife. The two six-sided stars within the letter "O" represent their six children. Logotype leans to the right to exemplify progress toward the future. lovellpatentedtechnology.com
Logotype for Microballast, 2010 - A new and extremely small ballast for fluorescent lighting. Bright light is conveyed via the gradients on both the word ballast and the light blue outline. Modifications to the font were required to successfully create the border without multiple graphical collisions and anomalies. lovellpatentedtechnology.com
Logotype for Colonial Renovations, Scituate, Massachusetts, 2008 - Client required a light blue background and desired a combination of "old" with the "new". This eventually led to the older Federal-style door rendered in a modern, highly-graphical fashion, as well as a mixture of formal and modern fonts and the inclusion of the target marks in the occurrences of the letter "O" so as to convey precision in their craft.
Logotype for Monothermal, 2009 - A simple device to generate energy from waste heat. Orange gradients within the lettering convey an active process reflective of the device's function, and the triangular shapes in combination with the letters "o" in "mono" are representative of heat energy being funneled and controlled. They're also intended to invoke in the viewer the image of a diamond ring, thereby subtly reinforcing the value of the invention. lovellpatentedtechnology.com
Basic logo mark for Real Dry Waterproofing, 2016. Basement waterproofing specialists required a more graphic treatment to replace their old logo. The color blue and the raindrop represent water, while the color gold and the word "Dry" represent the sun. Translation: The solitary raindrop doesn't stand a chance because we keep your basement dry.
Modified logo mark for Real Dry Waterproofing, 2016. Variation of basic mark. Multiple circular graphics provide for an "enclosed" version of the logotype for application on non-white backgrounds.