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Intel - AI Pursuit Augmented Reality Game
If you cant download please use this link!
https://www.dropbox.com/s/v68kh1ld7c6n2zt/ai_masterguide.pdf?dl=0
A.I. Pursuit:
Users solve code-based clues across all social media channels to unlock a mystery involving an elusive AI.
The deeper they dive into the puzzle, the harder the challenges become as players attempt to solve the mystery and find the bottom of the rabbit hole. This was Intel's highest engaged campaign they have ever done!
CHALLENGE:
Develop big ideas for Intel Software
social channels to build audience,
credibly engage its software developer
fans, and win awards.
Scale: One-time large delivery (20+) of posts across multiple social channels and accounts