Resumé

Contact Trev at:
fordartanddesign@hotmail.com

SKILLS
 Design/ develop collaborative footwear that harmonizes form, fit and function
 Define design languages and category direction
 Trend, market, brand and technology research
 Detailed sketching, rendering and storyboards
 Presentation, training and mentoring
 Precise written communication and information architecture
 Tooling and specification packages
 Weartest management, last development, team feedback/ quality control systems
 Recognized aptitudes in relative areas of art and photography

SOFTWARE
Proficient:
• Photoshop
• Illustrator/ Coreldraw
• Sketchbook Pro
• Microsoft Word/ Excel


DESIGN EXPERIENCE

FREELANCE FOOTWEAR DESIGNER 2012-CURRENT
Mesh01 Design Competition Winner – Koppen Men’s Cold Weather Boot

 Created sporty, contemporary footwear design based on brand apparel/ gear DNA and technologies
 Fall 2013 release in Dick’s Sporting Goods retail chains
 Quickly designed in just over 50% of total timeline (9 days remaining of 17 total) during evenings/ weekends


FREELANCE FOOTWEAR DESIGNER 2001-2004
Power Athletics – Division of Bata Ltd., Toronto, ON

 Responsible primarily for Cross-Train category with other projects in Trail, Running, Casual and Fashion (20-25 projects annually)
 Set a sales record in the Cross-Train category, then grew it another 125% the following year
 Expanded the Bata brand wholesale markets and changed brand perceptions of Power via top selling Backbone Trail/ XT crossover

FOOTWEAR DESIGNER/ WEARTEST COORDINATOR 1998-2001
Power Athletics – Division of Bata Ltd., Toronto, ON

FOOTWEAR DESIGNER responsible for creating/ partially developing performance products in value-focused global markets
 Cross-team design environment working with Color/ Material consultant, Marketing, Sales, Development and factories
 Trend research, presentations, tech demos and development substantiated with travel to Asia, New York, Germany and Detroit
 Outlined creative/ technical direction for all performance categories
 Created cross-team feedback forms for Sales, Development and Weartest departments to hone product direction and quality
 Evolved brand DNA with resonating designs, refreshed lasts, strong patterns, streamlined collar profiles and intricate outsoles
 Jr. Designer: #1 selling running shoe in Chile, Power’s largest market, outselling the #2 shoe at retail by 2-1 margin
 Consistently designed many #1 and top selling products within the brand

WEARTEST COORDINATOR in liaison with Sports Biomechanics Inc. facility in Lansing, Michigan, Asian factories & Developers

 Analyzed seasonal product & category performance, biomechanics, quality and new technologies
 Determined products and timelines
 Overhauled all performance lasts to improve fit, proportions, aesthetics and refine performance needs within categories
 Developed new analysis method of Form, Fit and Function point system to replace obscure data with measureable stats

OTHER EXPERIENCE (Communication, Character, Presentation, Teamwork & Training)
CONSTRUCTION WORKER 2004-2005
Adair Roofing, Toronto, ON

LAND PARCEL UNIT CLERK/ ENQUIRY CONTACT 2007-2010
Municipal Property Assessment Corporation (MPAC), Toronto, ON

 Created and maintained Ontario government property data and digital maps
 Communication liaison to resolve meticulous data discrepancies with field personnel via phone, email and fax
 Initiated development of “Calculator Turbo” Excel spreadsheet for personal use to replace inefficient hand calculator system. Anonymously submitted for department use, the supervisor requested I come forth to further develop the product. This included:
- User analysis, quality testing, user interface updates, in-software help guide & pop-up tips, macros and procedure guide
- Subsequently assisted/ conducted department training sessions for Calculator Turbo and other software
 Regularly recruited for special team projects to test new software, update procedures, give user input to website design consultants, organize & file maps, etc.


PORTRAITS FROM PHOTOS (Home Hobby Business) 2006-2010
Toronto, ON
 Created and marketed original logo, website, business cards and postcard materials via internet, postal and door to door
 Commissioned several tear-jerking pencil/ charcoal portraits


MANUFACTURING/ INDUSTRIAL/ DELIVERY DRIVER 2004-2006, 2010-2012
Full Industrial/ office resume available by request

RELEVANT INTERESTS
• Technology, art, computers and science
• Cycling 1000+ miles per summer
• Solo camping trips
• Photography and Photoshop post processing
• DVD extras/ commentaries

Projects by Trevor Ford