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Freelance Footwear Designer
My motto is "Cross the line". I'm a technical Footwear Designer with 8 years experience in global markets looking to contribute to an authentic, resonating brands. Underdogs welcomed.
GT Cycling Footwear
SKILLS 1. RESULTS ORIENTED 2. CRITICAL THINKING 3. PROACTIVE/ RELATIONSHIP BUILDER - Design/ develop collaborative footwear that harmonizes form, fit and function - Define design languages and category direction - Trend, market, brand and technology research - Detailed sketching, rendering and storyboards - Presentation, training and mentoring - Precise written communication and information architecture - Tooling and specification packages - Weartest management, last development, team feedback/ quality control systems SOFTWARE Proficient: • Photoshop/ Illustrator/ InDesign CS6 • Sketchbook Pro • Microsoft Word/ Excel • Learning 3D program solidThining Evolve 9.5 DESIGN EXPERIENCE FREELANCE FOOTWEAR DESIGNER 2011-CURRENT Recent footwear projects: 2015 - Bata Innovation Lab: Bata men's technical casual/ dress shoe line - to be unveiled in 2017 - Bata Innovation Lab: Weinbrenner men's urban outdoor follow-up product to previous season - Power Athletics store fixture designs for new Power store concept 2014 - Bata Innovation Lab: Bata Weinbrenner men's/ women's outdoor urban line - Power Athletics exploded shoe rendering for P.O.P. 2013 - Prince pro-tour performance tennis shoe (Mesh01) - Aggressor athletic safety boot (Mesh01) - Aggressor hiking safety boot (Mesh01) - Field and Stream performance hunting boot outsole (Mesh01) - Umbro medium market women's soccer shoe (Mesh01) - Chinook progressive ultra-light no metal work boot (Mesh01) 2012 - Koppen men's cold weather boot (Mesh01) FREELANCE FOOTWEAR DESIGNER 2001-2004 Power Athletics – Division of Bata Ltd., Toronto, ON - Responsible primarily for Cross-Train category with other projects in Trail, Running, Casual and Fashion (20-25 projects annually) - Set a sales record in the Cross-Train category, then grew it another 125% the following year - Expanded the Bata brand wholesale markets and changed brand perceptions of Power via top selling Backbone Trail/ XT crossover FOOTWEAR DESIGNER/ WEARTEST COORDINATOR 1998-2001 Power Athletics – Division of Bata Ltd., Toronto, ON FOOTWEAR DESIGNER responsible for creating/ partially developing performance products in value-focused global markets - Cross-team design environment working with Color/ Material consultant, Marketing, Sales, Development and factories - Trend research, presentations, tech demos and development substantiated with travel to Asia, New York, Germany and Detroit - Outlined creative/ technical direction for all performance categories - Created cross-team feedback forms for Sales, Development and Weartest departments to hone product direction and quality - Evolved brand DNA with resonating designs, refreshed lasts, strong patterns, streamlined collar profiles and intricate outsoles - Jr. Designer: #1 selling running shoe in Chile, Power’s largest market, outselling the #2 shoe at retail by 2-1 margin - Consistently designed many #1 and top selling products within the brand WEARTEST COORDINATOR in liaison with Sports Biomechanics Inc. facility in Lansing, Michigan, Asian factories & Developers - Analyzed seasonal product & category performance, biomechanics, quality and new technologies - Determined products and timelines - Overhauled all performance lasts to improve fit, proportions, aesthetics and refine performance needs within categories - Developed new analysis method of Form, Fit and Function point system to replace obscure data with measureable stats OTHER EXPERIENCE (Communication, Character, Presentation, Teamwork & Training) CONSTRUCTION WORKER 2004-2005 Adair Roofing, Toronto, ON LAND PARCEL UNIT CLERK/ ENQUIRY CONTACT 2007-2010 Municipal Property Assessment Corporation (MPAC), Toronto, ON - Created and maintained Ontario government property data and digital maps - Communication liaison to resolve meticulous data discrepancies with field personnel via phone, email and fax - Initiated development of “Calculator Turbo” Excel spreadsheet for personal use to replace inefficient hand calculator system. Anonymously submitted for department use, the supervisor requested I come forth to further develop the product. This included: - User analysis, quality testing, user interface updates, in-software help guide & pop-up tips, macros and procedure guide - Subsequently assisted/ conducted department training sessions for Calculator Turbo and other software - Regularly recruited for special team projects to test new software, update procedures, give user input to website design consultants, organize & file maps, etc. PORTRAITS FROM PHOTOS (Home Hobby Business) 2006-2010 Toronto, ON - Created and marketed original logo, website, business cards and postcard materials via internet, postal and door to door - Commissioned several tear-jerking pencil/ charcoal portraits MANUFACTURING/ INDUSTRIAL/ DELIVERY DRIVER 2004-2006, 2010-2012 Full Industrial/ office resume available by request RELEVANT INTERESTS • Technology, art, computers and science • Cycling 1000+ miles per summer • Solo camping trips • Photography and Photoshop post processing • DVD extras/ commentaries
Industrial Product Design Diploma 1994-1997 Fanshawe College, London, Ontario