Resumé

Trupti Chawda
Experience

Feb-Present
Victoria's Secret
Bra Designer
Develop seasonal product with a focus on style, fit and fabric.
• Adapt designs based on feedback, incorporating for finalization.
• Implement processes to understand/anticipate the needs of the customer in order to exceed customer expectations and readily react to their needs.

July-Oct 12
Hanes/HBI
Freelance Cad Designer

• Revamped Hanes presentations by recreating their fashion detailed Illustrator bodies with a consistamt hand for all of Hanes brands :Playtex, Barely There, Bali and Wonderbra consequently to be used by the merchandizers
• Executed recolors for their bodies with prints during market week for buyers viewing
• Worked on Cad Sheets for Khols and Target

Feb-12
Independent
Freelance Cad Designer

• Sketched out line sheets for new childrenswear line
• Brainstormed, reviewed and revised ideas and concept boards
• Discussed product developemnet and sourcing contacts


Jun11-March12
Kam Kam / Smooth Criminal
Freelance Designer

• Created Presentations for new launching of an upscale lingerie line
• Fabric researching and sourcing
• Attend meetings for developing stages for the unique line
• Created Developing Stages of logos for Kissamint

November 09- 11
International Intimates Inc, Rene Rofé Lingerie
Associate Designer, New York, NY

• Produced prints and artwork for various clients such as Kmart and Sears’ Joe Boxer line, JCPennys’ Flirtitude, and Hanes for each market week
• Responsible for all updates of floor sets, cad books and presentations for Sears - True Desire, Kmart Passion and Joe Boxer
• Created packaging and product ideas for Victoria’s Secrets Super Model Tourism Program
• Researched print and graphic trends as well as silhouettes
• Produced designer sketches on Photoshop and illustrator for cad books and presentations
• Submitted recolors for junior as well missy sexy intimates and loungewear
• Set up and followed through on a systematic procedure for artworks being sent out

April 08- Nov 09
Real Underwear Inc./ Cherish Fashion
Senior Designer, New York, NY

• Responsible for creating, branding, and expanding the Pucker Up and Butterfly Collection with complete line sheets and Presentations for each market week
• Established style directions for each season by researching trends, concept, colors, and silhouettes by coordinating each style with fabrications, trim, and print
• Developed prints and colorways for both missy and junior brands
• In additional to the private lines, developed prints and cads for specific and targeted customers that vary with the companies clients
• Follow through with pre production samples, fit, as well print layout and color approvals
• Created full product packaging and press kit layouts for Butterfly (a new panty silhouette that has been introducing into the market)
• Worked closely with design and sales for direction and concepts for both sleepwear and lingerie collections
• Developed an organized system and procedures from design to production

Oct 07- April 08
Dazzle Design
Product Designer / Sales Representative, New York, NY

• Designed cosmetic bags for L’Oreal / Lâncome, Paris Hilton, Fracas, Elizabeth Arden, Fresh Minerals, Cristina Aguilera, Jessica Mc Clintoc-k, Jenni for Macy’s, Brazilian Bronze
• Establish and maintained sales account with buyers
• Sourced fabrics, products, and supplier for buyers’ needs
• Oversee preproduction, sampling phase and final production with manufacturers in China
• Merchandized the showroom and organized office space

Sept 06- Oct 2007
The Bridal Garden
Assistant to Executive Director, New York, NY

• Developed strategies for marketing and advertising using a non profit budget
• Increased revenue by using visual merchandising for a quality showroom space
• Documented all invoices to coincide with previous charity agency
• Controlled all active/ inactive inventory
• Recorded press received on months ends as well customers source of info through advertising
• Followed-up with brides upon request of particular style and designers
• Continued to provide the utmost customer service to all brides and debutantes

Education

2006 Fashion Institute of Technology New York, NY
2000 -2004 Parsons School of Design New York, NY
1995-1997 Fashion Institute of Technology - Summer Live New York, NY

Awards
Summer of 1998 Marie Walsh Sharpe Art Foundation Scholarship, Colorado Springs, CL
Summer of 1998 Governor School Scholarship, Trenton, NJ

Computer Skills
Adobe Illustrator, Adobe PhotoShop, Microsoft Word, Excel, Evolution,Basic Indesign,Flex PLM

Other Skills
Basic Japanese, Basic Spanish, Green Thumb

Projects by Trupti Chawda

Kmart Intimates Apparel
41 Files

Packaging Concepts - Small Goods
20 Files

Activewear-Sportwear- Avenue
3 Files

Prints
28 Files

Childrens Wear
3 Files

Jewelry Design
2 Files

Accessories
4 Files