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  • Subhash Sharma

    Manager Product and UI Design - SHOTFORMATS DIGITAL PRODUCTI...

    Delhi, DC

Executive Summary • A competent professional with 9+ years of experience in UI Design & Product Management. • UI Design, Development and Management (Mobile Apps, Website, WAP Portals) • Expertise in UI Design for Mobile Application (Android, iOS, Windows & Blackberry) , Web & WAP Portals. • Create design prototypes, including graphic design, site navigation, banners, E-mailers and layout of content, for the main web site and applications. • Expertise in designing responsive website/mobile html5 sites etc. • Provide close attention to comprehensive quality reviews to assure apt integration of UI with back-end functionality. • Conduct usability analysis and present results as finished report • Upgrade work products as well as deliverables to reflect current trends as well as best practices. • Possess excellent interpersonal, problem solving, communication & organizational skills with proven abilities in team management. Proficiency Forte UI Design & Visualization • Front End Design & Visualization o Design and visualized wire frames and flows for Web, WAP and Mobile based applications. o Designing of Websites, Mobile WAPsites/WAP Portals, site navigations, posters & other graphics material. o Designing and Development of CMS (Content Management System) for VAS Domain. o Mobile Content like e.g. wallpapers, animations, banners, themes etc. o Design usable, consumer-oriented user interface for mobile applications. o Presentations, Product Collateral, News Letter etc. o Understand and Brainstorming Client's Requirements. • Front End Development o Developing Rich & Interactive prototypes for WAP Portals & Web applications using Xhtml (Table & Tableless div template), CSS, JavaScript, jQuery. o Developing Wireframes and Prototypes. o Designing and integrating Online Forms, Flash Animations and Banners UI & Product Management • Collect, review and prioritize project requirements to collaborate with business as well as technical teams. • Identify and define user preferences, needs and behaviors across qualitative plus quantitative research or analysis. • Record all usability goals, suggestions and guidelines at suitable intervals in project lifecycle. • Business Requirements Analysis and Authoring Product Requirement Documents • Do acceptance of Implementations and Document. • Work with business owners to understand objectives & key problems, and transform these into specifications. • Work with user experience designers to coordinate & incorporate visual design, prototyping, wireframes, • Manage and prioritize the product UI backlog based on stakeholder feedback • Take ownership in driving UI Designs and new feature development through every stage of the software development lifecycle.

Work Samples

  • Website Design

  • Mobile App- j2me App Design

  • Mobile WAP Portal Design & Development

Work History

  • Manager Product & UI Design

    • Shotformats Digital Productions Pvt Ltd
    • Noida, India
    • Jan 2012 - Present (5 years 11 months)

    Designation – Manager (Product & UI Design)
    Domain – Mobile Applications, Online D2C Products, Mobility

  • Web designer

    • Netaquila solutions pvt. ltd
    • New Delhi, India
    • Dec 2005 - Present (11 years 4 months)

    Designation – Web Designer
    Domain – Website Designing

  • UI Lead- Mobile User Interface and Product Design

    • ACL Wireless Limited
    • Nov 2008 - Dec 2011 (3 years 1 month)

    Designation – Lead UI Designer (Mobile User Experience & Product Design)
    Domain – Mobile Applications, Enterprise Solution, Mobility

  • Sr. Web Designer

    • Sparrow Interactive pvt. Ltd.
    • May 2007 - Oct 2008 (1 year 5 months)

    Designation – Senior Web Designer
    Domain – Website Designing


  • web design, graphic design

    • Web & graphic Designing ( Multimedia) Web & Graphic Designing, Html CSS, Flash Photoshop, dream Weaver etc.
    • 2003 - 2004
  • Maharshi Dayanand University

    • BA 3D modeling, web&graphics, multimedia design, flash animatio
    • 2001 - 2004



 Matriculation from UP Board Allahabad in 1999  Senior Secondary from UP Board Allahabad in 2001  Arts Graduate from MD University in 2004  Diploma in Web & Graphic Designing and 3D MAX from Arena Multimedia.