Ulla Florholmen

Responsible for developing concepts and create design executions for both web and print. Work directly with clients to establish scope of work, budget, timelines and present creative work. Projects includes branding, logos, posters, book design, invites, murals, illustration work, apparel and web sites.

Creative Services - Internship, Summer 2008 Co-designed film posters, finished print and web elements within tight deadlines. Prepared and delivered final files for the printer. Independent artist - Brooklyn / London / Amsterdam / Stockholm Worked with acrylics and screen print paint on mediums such as paper, textile, glass and canvas. Web design, print design, silkscreen and letterpress.

Solely responsible for the redesign of NFL's Human Resources branding. Lead designer for 2012 and 2013 International Series merchandise. Created a font family for NFL Rush Zone. Designed the flags for Patriots and Rams used at kickoff. Responsible for branding and design of various style guides, logos, web banners, large scale banners, brochures, apparel, posters, invites, evites and other collateral.

Designed advertising and direct sales material for the fashion industry.

Designed packaging for nutritionals and OTC pharmaceuticals from concept to finished packages.
Brands included Splenda, Sun Crystals, Lactaid, Benecol and Tylenol.

J&J gave me a strong ability to receive creative direction and feedback through our consumer testings, giving me the ability to consider clients concerns while maintaining the creative integrity of the brand. The experience taught me to become a better creative thinker and problem solver.