Fox Racing Motocross Concepts - This project was based on the motocross superheroes that rode for Fox Racing, and the gear these riders would wear in the year 2020. I decided to fuse the idea of technical racewear and protective gear to create a sybiotic battlesuit that was effective, functional, and also kept the riders cool whether training, racing, or hitting dirt jumps.
The FSR Recon - The FSR Recon was specifically designed for aggressive freeride and downhill mountain bikers. The Recon is a fully working prototype that has adjustable rear suspension travel and linkage plate options that allow the rider to experiment and customize the geometry to suit their own specific needs. With 7, 8, and 9 inches of rear travel, and an indestructable box section front triangle, the Recon can track smoothly over any kind of terrain from technical rock gardens to urban drops.
Titec branding campaign design - Titec is mountain bike component company that focuses on quality bicycle components for cross country, freeride, or downhill applications. I created and developed their new branding identity, art direction, and ad campaigns currently circulating in the latest issues of Bike, Mountain Bike Action, Dirt Rag, Flow, Mountain Biking, Twenty Six, and Decline magazines.
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Joel Yang
Nothing beats doing what you are truely passionate about! Issaquah, WA