Victoria Adesanmi

• Research competitive retail items to understand common trends, key items, and patterns within the
market place, specifically to Henri Bendel competitors
• Design and implement new gifting and novelty products including cosmetic bags, holiday items,
stationary, and tech accessories which will launch in stores Fall 2013
• Create tech packs and correction specs in Adobe Photoshop & Illustrator to send to vendors as well
comment sheets for sample revisions
• Conduct seasonal trend research to manage mood board compilation
• Understand how products are created from design concept to production by working with various
disciplines including finance, sourcing,merchandising, and public relations
• Collaborate closely with merchandising team to understand what truly drives the Henri Bendel
customer and to ensure vendor deadlines

• Collaborated with marketing team to design and accomplish, typography and layouts for yearly
University Program Guide
• Prepared visual presentations in conjunction with writers & editors to ensure correct content for
University Program Guide

Cross-disciplinary College of Design Studio, 2011 Fall Semester
•Participating in a professional-level branding initiative which involves extensive field research, concept mapping, prototyping, design and usability testing
•Understanding and applying relevant design methodologies and core branding principles to most disciplines.
•Applying core design principles to personal brand to ensure marketability, competitiveness and preparation for professional life
•Understanding how measured performance data can impact, inform, and support the creation of dynamic and effective marketing campaigns
•Building proficiency in working across a wide range of media platforms ranging from personal blog to NING, Google, and WordPress applications

•Provided a positive and friendly experience by engaging in conversations and
providing excellent customer service
•Researched and identified current fashion market trends
•Worked collaboratively with team members to reach common goals