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Aveda
Aveda Website - Website concept for Aveda, one of the first socially-conscious companies with more than 30 years of environmental leadership. Part of its Beauty Does campaign, the site invited visitors to become members of the Aveda community and encouraged them to do beautiful things (from recycling to starting charitable organizations). By participating in bringing more beauty to the world, members received rewards (products), education and connections to other like-minded people.