Virginia Russell

7 Grams Espresso - 7 Grams is an Italian espresso brand looking for new ways to reach their customers and grow business. Our solution, Espresso A Mano is a two part solution allowing customers to become their own baristas. Through packaging and product changes, and new client workshops, the company can build a strong brand with a base of espresso connoisseurs. I worked as team leader on the project with 3 other group members. I was also the content manager and presentation designer.
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Bticino Room to Grow - Bticino, a leading home technology developer, was looking for new technology systems for their company. Our solution was a system of HLP projectors for the home that allow touchscreen interaction with any flat surface. It enables wireless communication, increases safety, facilitates space personalization and is an easy-to-use, multi-generational technology for the home. I worked as team leader, content manager and presentation designer.
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U-Turn - U-Turn was a game developed for the Fuori Salone 2010 exhibition of Milano Green, a non-profit that educates about sustainable living. U-Turn is an interactive game and educational tool that challenges the player to imagine a second life for discarded objects. It raises awareness about upcycling and encourages creative regeneration for waste.The game uses a variety of materials and creative solutions. I worked as team leader, content manager and presentation designer.
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Buon Appetito - In partnership with Italy's leading trend research company, Future Concept Lab, my objective was to search for patterns and identify trends developed in and around the ritual of eating at Milan Design Week 2010. The resulting trends identified were: Rethinking the Act, a challenge to accepted eating practices; Creating Dramatic Irony, the use of humor and sarcasm; and Designing a Dialogue, designing situations for social eating and conversation. This project was done individually.
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Graduate These-Innovation Futures Market - For my graduate thesis I explored ways that entrepreneurship in the United States could be supported and grown. My solution was two part: the design of an investment fund that provides seed money for startups; and the creation of an online student community to enable multidisciplinary entrepreneurship across the country.
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