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Partenariat - L'Oreal

2011 // L'Oréal - The Packaging Innovation Challenge is an initiative of L'Oréal, which aims to solve
problems previously identified on public cosmetic products.

The brief is here to find an alternative to the application with the gloves of a coloration, which was considered by consumers as the most unpleasant step. This project was done in collaboration with Alexandra Denat, marketing student at ESCP Grenoble, and Chris Allen, english student in Erasmus exchange.

Pierre Verdu
Industrial Designer Paris, France