Veronica is a passionate and driven graphic designer with a keen eye for graphic design, visual organization, typography, color and illustration.
Veronica is no stranger to apparel graphic design, having spent almost 11 years as an in-house designer and artist, this experience has taught her the importance of developing a creative process and the benefits of collaborating with your peers.
Prior to starting her work in the apparel/retail industry, Veronica spent 6 years as an graphic designer/production specialist at a office supply company creating various printed prices and as an intern graphic designer for an advertising company, where she developed logos and printed collateral.
As an artist and graphic designer, Veronica lives and breathes anything visual. She loves color, shapes and typography. In her spare time, she can be found admiring the kerning in subway ads, riding her bicycle around town, hanging out with friends, watching art-house/foreign films or eating delicious Peruvian food.
Veronica is also an avid traveler and athlete. She’s visited South Korea, Vietnam, Turkey, Finland, Estonia, Holland, Scotland, Spain, Argentina, Costa Rica, Canada and her native Peru. As an athlete, she has done century bicycle rides, backpacked thru the Blue Ridge Mountains, kayaked the Atlantic Ocean and competed in various triathlons.
Veronica is a graphic designer, creative traveler and art athlete.