Resumé

EXPERIENCE
Eckõ Unltd Red Senior Graphic Designer January 2012 – Present
• Developed a cohesive line with Men’s collection by collaborating with Design Director and Head Merchant
• Created artwork from concept to production
• Directed seasonal graphics, gave technique direction and created graphic guidelines
• Trend forecasting and market research for brand appropriate graphics and techniques
• Initiated the creation and presentation concept boards
• Promoted competitive shopping and outdoor events
• Managed and mentored graphic and production designers
• Commented and approved strike-offs, collaborated with production team
• Established and implemented an efficient internal and external graphic file sharing model
• Consistently met deliverables within calendar dates

Victoria’s Secret PINK Graphic Designer June 2006 – December 2011
• Created original graphics
• Created look for collegiate collection and heritage graphics programs
• Created and established Pink’s branding guide
• Designed custom typography
• Push boundaries by developing novelty and experimental textures
• Created original artwork for print repeats
• Created and implemented graphics filing system and templates for submitting artwork
• Developed graphics for all interior marketing and new initiatives
• Designed CRMs and Sales Guides for Pink Stores

Abercrombie & Fitch Graphic Designer May 2005 – May 2006
• Created artwork from concept to production for women’s division
• Lead role in creating graphics and experimental techniques for fleece tops and bottoms
• Developed graphic match trim color combinations
• Researched new inspiration for graphics and techniques
• Contributed to technique quality approval process

Abercrombie Kids Assistant to Associate Graphic Designer June 2001 – April 2005
• Created artwork from concept to production for girl’s division
• Developed branding for tops, bottoms, sleep, intimates, outerwear, accessories and packaging
• Researched and created technique/trend boards, specifically for fleece tops and bottoms
• Developed graphic match trim color combinations
• Traveled for graphic and technique inspiration

FREELANCE WORK
Action for Children February - November 2012
• Created Posters of their Father Factor program
Diocesis of Columbus November 2007 - February 2008
• Created Logo and collateral material for Marriage Encounter Program
Reebok March 2006
• Created original graphics for women’s division
• Focused on collegiate and experimental graphics of various mediums
• Created and pitched novelty techniques for appliqués, embroideries and vintage textures

INTERN WORK
Ibel Agency May 2000 - March 2001
• Worked on logos, corporate branding and collateral printed material
Corporate Express December 1997 - August 2000
• Created sales presentations, client catalogs, corporate printed materials

PROFESSIONAL SKILLS
Strong organizational and communication skills. Technique and experimental medium exploration.

TECHNICAL SKILLS
Illustrator, Photoshop, Fontographer and InDesign. Drawing, painting, and mix media techniques. Font development

Projects by Veronica Choroco

Logos & Collateral Material
5 Files

Invitations
6 Files

Posters & Flyers
9 Files

Abercrombie Girls
13 Files

A&F Women
11 Files

Print & Patterns
15 Files

Victoria's Secret PINK
16 Files

Ecko Unltd
17 Files

Acessories/Interior Marketing
14 Files

Men/Boys Graphics
6 Files

Branded Graphics
21 Files