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Packaging

Frito-Lay Multipack Breast Cancer Awareness Packaging - A 22 ct multipack was created to run during October – Breast Cancer Awareness month – in Kroger stores nationwide. The client wanted it to stand out among the regular packaging and draw attention as a limited time design for this cause. This packaging was nominated for Kroger’s “Best in Class” awards and judged as being one of top designs of the year.

Veronique Zayas
Creative Direction | Art Direction Dallas, TX