Veronique Zayas
Creative Direction | Art Direction — Dallas, TX
Frito-Lay Multipack Breast Cancer Awareness Packaging - A 22 ct multipack was created to run during October – Breast Cancer Awareness month – in Kroger stores nationwide. The client wanted it to stand out among the regular packaging and draw attention as a limited time design for this cause. This packaging was nominated for Kroger’s “Best in Class†awards and judged as being one of top designs of the year.
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